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Facebook Ads for Idiots
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redbeard Offline
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Facebook Ads for Idiots
I was going to message this to a few members with blogs, but figured I'd post it publicly to help the forum out. This could literally be used for any business, from blogs to bookstores to brothels to bands.

I've been working in IM for the past year and there's a ton of money you're missing out on if you aren't using Facebook. inb4 "Cuckerberg" jokes, he's done an amazing job adding features/innovation to keep engagement sky high. Remember MySpace? Yeah me neither.


I'm not going to go into the details of why to use FB ads more than - it's fucking cheap because you can target like crazy. Facebook has so much data you can hit whoever you want with ads for cheap.

One of the best ways to get business is retargeting. All you do is setup an ad to hit people who've read your website in the past 180 days. For blogs the audience will be small, which is GOOD, because it'll be cheap as hell.

How do you find who hits your site? Facebook Pixel. The Pixel is a cookie that fires when someone visits your site. You literally install one line of code to your site and FB picks it up.

Even if you aren't running FB ads right now, it's useful to collect pixel data starting today. More visits = more data = better targeting. Once you collect data on people who view your site, you can run ads to people SIMILAR to people who viewed your site, opening up the net.

Facebook Ads changes regularly but here's a basic outline of how to do this from scratch.

1. Create FB Business Manager account - business.facebook.com




2. Add page to Business Manger

https://www.facebook.com/business/help/720478807965744

3. Create ad account




3. Get your pixel ID.

Business Manger ---> click on the upper right corner that says "Ad Manager" ---> "Pixels." On the right hand side you'll see your Pixel ID.

4. Add pixel to website. Here's a wordpress plugin, PixelYourSite, that does it fast AF on all your pages.

5. Create a custom audience from website views.

Business manager ---> Audiences ---> Create Custom Audience ---> Website Traffic ---> Anyone who visits your website, 180 Days, Title "All Page Views 180"

6. Run an ad

Ads manager ---> Create Ad ---> Once you get to Audience, choose the audience you created in step #5

Now you can send an ad to people who've visited your site.

Mindblown

"Every saint has a past, every sinner a future."
04-10-2017 02:32 PM
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Messages In This Thread
Facebook Ads for Idiots - redbeard - 04-10-2017 02:32 PM
RE: Facebook Ads for Idiots - Uruz - 04-10-2017, 06:35 PM
RE: Facebook Ads for Idiots - redbeard - 04-10-2017, 07:54 PM
RE: Facebook Ads for Idiots - Uruz - 04-11-2017, 01:53 AM
RE: Facebook Ads for Idiots - Kratomite - 04-10-2017, 07:55 PM
RE: Facebook Ads for Idiots - redbeard - 04-10-2017, 08:00 PM
RE: Facebook Ads for Idiots - Soothesayer - 04-27-2017, 01:24 PM
RE: Facebook Ads for Idiots - redbeard - 04-28-2017, 02:51 AM
RE: Facebook Ads for Idiots - Kratomite - 04-10-2017, 08:01 PM
RE: Facebook Ads for Idiots - balybary - 04-11-2017, 08:27 AM
RE: Facebook Ads for Idiots - Uruz - 04-11-2017, 10:33 AM
RE: Facebook Ads for Idiots - Kratomite - 04-27-2017, 01:48 PM
RE: Facebook Ads for Idiots - Tengen - 05-02-2017, 06:05 PM
RE: Facebook Ads for Idiots - redbeard - 05-03-2017, 12:25 PM
RE: Facebook Ads for Idiots - mugu - 05-05-2017, 03:29 PM
RE: Facebook Ads for Idiots - skptc - 05-05-2017, 09:07 PM
RE: Facebook Ads for Idiots - Gas - 05-08-2017, 09:27 PM
RE: Facebook Ads for Idiots - redbeard - 05-09-2017, 07:00 AM
RE: Facebook Ads for Idiots - Gas - 05-09-2017, 07:41 AM
RE: Facebook Ads for Idiots - redbeard - 05-09-2017, 12:13 PM
RE: Facebook Ads for Idiots - Andreas - 05-09-2017, 09:46 AM
RE: Facebook Ads for Idiots - redbeard - 05-09-2017, 12:17 PM
RE: Facebook Ads for Idiots - Uruz - 05-09-2017, 09:19 PM
RE: Facebook Ads for Idiots - Andreas - 05-11-2017, 05:24 AM
RE: Facebook Ads for Idiots - redbeard - 05-09-2017, 09:34 PM
RE: Facebook Ads for Idiots - Uruz - 06-27-2017, 09:53 PM
RE: Facebook Ads for Idiots - Corollary - 06-27-2017, 11:48 PM

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