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Starting a dating website
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Caligula Offline
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Posts: 2,261
Joined: Apr 2011
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Post: #4
RE: Starting a dating website
There are all sorts of issues. The legal issues will be the least of your worries if you get a good lawyer to help you draft the Terms and Conditions, etc.

Some things to consider:

1. How will you gain traffic / get noticed?
2. How much will it cost you to acquire users? (this is usually expensive, my impression is that most dating sites have low margins due to the cost of acquiring traffic)
3. How will you make that money back? What is your customer's lifetime value likely to be?
4. How will you deal with churn? Good dating sites can become victims of their own success in that people get matched up and then stop being customers. This is why customer acquisition costs are such a big expenditure.
5. How unique is your angle in reality? Does it address any of these issues? Eg. OKCupid is successful because it's free (less churn, users keep their profiles even when they're not actively looking), it has spread via word of mouth because it's a well designed, easy to use and free site. They have focused on building community and engagement around relevant content and insights. There's also strong lock-in in that people have taken a lot of time to answer the questions and quizzes on there, so they may be reluctant to throw away all that 'work'.

"A flower can not remain in bloom for years, but a garden can be cultivated to bloom throughout seasons and years." - xsplat
(This post was last modified: 09-16-2011 03:09 PM by Caligula.)
09-16-2011 03:08 PM
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Messages In This Thread
Starting a dating website - Geronimo - 09-16-2011, 10:16 AM
RE: Starting a dating website - PDX - 09-16-2011, 10:33 AM
RE: Starting a dating website - Gmac - 09-16-2011, 10:34 AM
RE: Starting a dating website - Caligula - 09-16-2011 03:08 PM
RE: Starting a dating website - Caligula - 09-17-2011, 01:30 PM
RE: Starting a dating website - Smitty - 09-18-2011, 09:15 PM
RE: Starting a dating website - Geronimo - 09-17-2011, 02:12 AM
RE: Starting a dating website - jcrew247 - 10-01-2019, 07:45 PM
RE: Starting a dating website - joseph15 - 10-01-2019, 10:53 PM
RE: Starting a dating website - joost - 10-01-2019, 11:27 PM
RE: Starting a dating website - 66Scorpio - 10-02-2019, 09:33 AM
RE: Starting a dating website - wwtl - 10-02-2019, 10:56 AM

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