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Writing an eBook
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machiavelli Offline
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Post: #26
RE: Writing an eBook
(01-08-2011 07:32 PM)lifeabroad Wrote:  
(02-22-2010 11:35 PM)Roosh Wrote:  Otherwise you have to use google adsense to get traffic, which can be quite expensive to learn and figure out. I tried it and what sucks is the moment you stop paying for clicks is the moment you stop getting traffic.

Maybe you meant Google Adwords instead of Adsense. You purchase ads on Adwords while people, with websites, make money showing ads with Adsense.

Paying for ads is tough but gets easier with a full line of products. Normally you lose money on the initial product but end up making your money on the back end.

I love paying for ads because it is easier to scale when you find out what works. Why stop paying when you are making money with it?

Articles is cool also. I would rather use paid traffic first to see if I am converting sales before I spend too much time with articles.

Article traffic has been known to convert better.

You shouldn't rely too much on paid traffic, first off as Roosh said it's temporary. Meaning you have to keep paying to get that traffic and isn't always guaranteed that it's a qualified traffic (willing to give you money). Also as a general rule of thumb especially online marketing you shouldn't get in the habit of paying for something you haven't tested, such as your funnel, offer and conversion. Without those it's like trying to run through a maze blind folded, sure you might eventually reach the end but it'll be long and painful one...and costly too.

Plus with Google slap and bans you can't just send people from Adwords to your landing or sales page anymore like back in '03.
01-09-2011 04:04 AM
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lifeabroad Offline
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Post: #27
RE: Writing an eBook
(01-09-2011 04:04 AM)machiavelli Wrote:  You shouldn't rely too much on paid traffic, first off as Roosh said it's temporary. Meaning you have to keep paying to get that traffic and isn't always guaranteed that it's a qualified traffic (willing to give you money). Also as a general rule of thumb especially online marketing you shouldn't get in the habit of paying for something you haven't tested, such as your funnel, offer and conversion. Without those it's like trying to run through a maze blind folded, sure you might eventually reach the end but it'll be long and painful one...and costly too.

Plus with Google slap and bans you can't just send people from Adwords to your landing or sales page anymore like back in '03.


I have the opposite approach and it has been working fine for the last 5 years for me.

I would rather not dedicate time to an offer without knowing it will convert.

Paid traffic is fast and will tell me if my offer is a keeper along with my sales funnel.

Most of the bigger players in online marketing do the same.

Maybe you don't value your time when writing your content, articles, seo or backlinking but you are paying one way or another.

I do value my time so paid traffic saves me a great deal of it.

I love Google slaps (lots of seo sites are slapped much more).

It just means less advertisers and less costs for me. Besides, there are a lot more places for traffic besides Google.

Google is only has a small piece of the traffic pie.

Paid traffic is so much easier to scale compared to other forms.

I am not sure where you are buying traffic but normally the places I buy the quality don't go down.

It is all about numbers and if you know your number then it won't matter if you keep paying for it. In fact, you have an unlimited budget since you know you will be in profit.

Most of the people that claim that paid ads, such as ppc, is bad isn't making that money much online. Strange, don't you think?
01-09-2011 02:08 PM
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machiavelli Offline
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Post: #28
RE: Writing an eBook
(01-09-2011 02:08 PM)lifeabroad Wrote:  I have the opposite approach and it has been working fine for the last 5 years for me.

I would rather not dedicate time to an offer without knowing it will convert.

Paid traffic is fast and will tell me if my offer is a keeper along with my sales funnel.

Most of the bigger players in online marketing do the same.

Maybe you don't value your time when writing your content, articles, seo or backlinking but you are paying one way or another.

I do value my time so paid traffic saves me a great deal of it.

I love Google slaps (lots of seo sites are slapped much more).

It just means less advertisers and less costs for me. Besides, there are a lot more places for traffic besides Google.

Google is only has a small piece of the traffic pie.

Paid traffic is so much easier to scale compared to other forms.

I am not sure where you are buying traffic but normally the places I buy the quality don't go down.

It is all about numbers and if you know your number then it won't matter if you keep paying for it. In fact, you have an unlimited budget since you know you will be in profit.

Most of the people that claim that paid ads, such as ppc, is bad isn't making that money much online. Strange, don't you think?

I'm sure you are an expert marketer that makes perfect ad copy and gets a home run offer everytime he clicks a mouse, but for 'most' of us regular folks that doesn't usually happen... especially for someone like SweetEmbraceMan who doesn't sound like he has much experience in IM.

Not trying to compare cock sizes or brag about 'achievements' in an anonymous online forum, but from my humble experiences in product launching space I noticed many beginners getting lucky with paid traffic initially and end up losing their shirts when their offers stop converting (especially saw this with my affiliates). All I'm saying is don't get hooked on paid traffic too early, it's not very sustainable unless you have pile of money you don't mind 'testing' and losing with or are a genius copy writer that can blow people's mind.
01-11-2011 10:23 PM
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lifeabroad Offline
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Post: #29
RE: Writing an eBook
(01-11-2011 10:23 PM)machiavelli Wrote:  I'm sure you are an expert marketer that makes perfect ad copy and gets a home run offer everytime he clicks a mouse, but for 'most' of us regular folks that doesn't usually happen... especially for someone like SweetEmbraceMan who doesn't sound like he has much experience in IM.

Not trying to compare cock sizes or brag about 'achievements' in an anonymous online forum, but from my humble experiences in product launching space I noticed many beginners getting lucky with paid traffic initially and end up losing their shirts when their offers stop converting (especially saw this with my affiliates). All I'm saying is don't get hooked on paid traffic too early, it's not very sustainable unless you have pile of money you don't mind 'testing' and losing with or are a genius copy writer that can blow people's mind.

I didn't realize we were comparing cock sizes. Wink

I am not bragging at all but talking about my own experiences.

You talk like seo is a sustainable business. I have heard many people losing their business from one Google algorithm change.

You don't have to be a genius copywriter. You just have to have some balls to lose some money in order to learn. I still think it is better to lose some money then lose my time writing articles and waiting for traffic to come in to test my offer. Then realizing it is a dud so I need to come up with a new offer and write more articles to only wait again.

You don't need a pile of money to test an offer. I don't understand why you think that.

I see more newbies getting disappointed with writing article after article and never making a sale.

Sorry but your use of terms like genius copywriter and expert marketer shows some limitations in your thinking. Many people wouldn't make money with paid ads if they waited to become experts and no, they didn't have piles of cash.

It doesn't sound like you have a lot of experience with paid advertisements so I don't know how you can claim it isn't sustainable without a lot of money.

We will just have to disagree on some of this stuff. It really doesn't matter, if your making enough coin to make you happy then cool. There are a lot of ways to make money online. If you are making money then you are doing better then majority of people.
(This post was last modified: 01-12-2011 04:24 AM by lifeabroad.)
01-12-2011 04:16 AM
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Angry Beaver Offline
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Post: #30
RE: Writing an eBook
I'm almost done with a rough draft of an e-bookish thing. It's one of those "How to ..." books and I would like to know how I could turn into some money. The most interesting thing which I discovered is that I actually like to write, which is pretty cool.

Still, if anyone has any recent experience with marketing and selling an e-book from scratch, I'd really appreciate some advice. My 9-5 is (actually more like 7 to 7 with the commute) really eating up a lot of time and I feel that I have no energy or time to really start a blog/forum/webpage and generate even more content to attract people and build an email list. On the other hand if the only reasonable way to go is to offer the book as a signing bonus, I might consider it, but I'd rather really have something more passive.

I've done some light research and there are plenty of sites that do free advertising (willing to showcase the book), but I have no idea about the efficiency of this method. As Amazon has over 70% of the market I think going that way with a price that will get you 70% of the royalties is the way to go, but getting ahead of the pack and leading people to buy the book most likely requires an outside platform.

All advice is very welcome!
09-08-2016 12:07 PM
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WeekendCasanova Offline
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Post: #31
RE: Writing an eBook
(09-08-2016 12:07 PM)Angry Beaver Wrote:  I'm almost done with a rough draft of an e-bookish thing. It's one of those "How to ..." books and I would like to know how I could turn into some money. The most interesting thing which I discovered is that I actually like to write, which is pretty cool.

Still, if anyone has any recent experience with marketing and selling an e-book from scratch, I'd really appreciate some advice. My 9-5 is (actually more like 7 to 7 with the commute) really eating up a lot of time and I feel that I have no energy or time to really start a blog/forum/webpage and generate even more content to attract people and build an email list. On the other hand if the only reasonable way to go is to offer the book as a signing bonus, I might consider it, but I'd rather really have something more passive.

I've done some light research and there are plenty of sites that do free advertising (willing to showcase the book), but I have no idea about the efficiency of this method. As Amazon has over 70% of the market I think going that way with a price that will get you 70% of the royalties is the way to go, but getting ahead of the pack and leading people to buy the book most likely requires an outside platform.

All advice is very welcome!

I'm actually in the process of doing this myself. I've done it with another e-book in the past as well. I'm not expert, but this is what I've done that has worked.

1) Create a lead generation page. I've used ClickFunnels. Offer a free piece of information (i.e top-10 myths etc...)
2) From this leadgen page, get them to opt in to an email list, and from there you can upsell them on the ebook, webinar, whatever you want.
3) Link them to your amazon page where you're selling the book, or as above, email them through the leadgen service.

The general idea is advertise the leadgen page (I did on Facebook), offer them some free info, then upsell to the ebook. Or, use the ebook as the free leadgen offering, and upsell to a webinar..

Usually how it works!
(This post was last modified: 09-08-2016 03:42 PM by WeekendCasanova.)
09-08-2016 03:42 PM
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erikak Offline
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Post: #32
RE: Writing an eBook
Self-help ebooks? You guys are doing it wrong.
09-09-2016 02:02 AM
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WeekendCasanova Offline
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Post: #33
RE: Writing an eBook
(09-09-2016 02:02 AM)erikak Wrote:  Self-help ebooks? You guys are doing it wrong.

Who said self-help?
09-09-2016 09:17 AM
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ElFlaco Away
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Post: #34
RE: Writing an eBook
(09-08-2016 12:07 PM)Angry Beaver Wrote:  All advice is very welcome!

Try something, see if that moves the needle in the right direction. If it does, do more of it. If it doesn't, try something else. Every product/market is different.

(09-08-2016 12:07 PM)Angry Beaver Wrote:  The most interesting thing which I discovered is that I actually like to write, which is pretty cool.

I wonder why some people like writing and some people (like me) don't. I think it accesses a part of my brain that I'd rather just leave alone. Unfortunately almost everyone has to write, and write well, to have an impact. I never wake up eager to write. Coding, yes.
09-09-2016 10:47 AM
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Angry Beaver Offline
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Post: #35
RE: Writing an eBook
(09-09-2016 10:47 AM)ElFlaco Wrote:  
(09-08-2016 12:07 PM)Angry Beaver Wrote:  All advice is very welcome!

Try something, see if that moves the needle in the right direction. If it does, do more of it. If it doesn't, try something else. Every product/market is different.

(09-08-2016 12:07 PM)Angry Beaver Wrote:  The most interesting thing which I discovered is that I actually like to write, which is pretty cool.

I wonder why some people like writing and some people (like me) don't. I think it accesses a part of my brain that I'd rather just leave alone. Unfortunately almost everyone has to write, and write well, to have an impact. I never wake up eager to write. Coding, yes.


I guess it's because I like telling stories and making shit up as I go along. I once convinced two girls that I was a manager of the national bobsleigh team. The shit that was coming out of my mouth was just unbearable.

In regards to the book, I think I need to do at least a FB page and a page for the book itself. Now I just need to find the right people to help me out with the campaign.
09-10-2016 03:08 AM
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erikak Offline
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Post: #36
RE: Writing an eBook
I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl
09-10-2016 05:33 AM
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Suits Offline
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Post: #37
RE: Writing an eBook
(09-10-2016 05:33 AM)erikak Wrote:  I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl

Have you dropped a datasheet yet?
09-10-2016 05:36 AM
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erikak Offline
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Post: #38
RE: Writing an eBook
(09-10-2016 05:36 AM)Suits Wrote:  
(09-10-2016 05:33 AM)erikak Wrote:  I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl

Have you dropped a datasheet yet?

Datasheet?
09-10-2016 05:38 AM
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Suits Offline
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Post: #39
RE: Writing an eBook
(09-10-2016 05:38 AM)erikak Wrote:  
(09-10-2016 05:36 AM)Suits Wrote:  
(09-10-2016 05:33 AM)erikak Wrote:  I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl

Have you dropped a datasheet yet?

Datasheet?

[Image: kqiu9.gif]
09-10-2016 05:41 AM
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erikak Offline
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Post: #40
RE: Writing an eBook
(09-10-2016 05:41 AM)Suits Wrote:  
(09-10-2016 05:38 AM)erikak Wrote:  
(09-10-2016 05:36 AM)Suits Wrote:  
(09-10-2016 05:33 AM)erikak Wrote:  I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl

Have you dropped a datasheet yet?

Datasheet?

[Image: kqiu9.gif]

[Image: mark-wahlberg-shocked-gif.gif]
09-10-2016 05:49 AM
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Suits Offline
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Post: #41
RE: Writing an eBook
(09-10-2016 05:49 AM)erikak Wrote:  
(09-10-2016 05:41 AM)Suits Wrote:  
(09-10-2016 05:38 AM)erikak Wrote:  
(09-10-2016 05:36 AM)Suits Wrote:  
(09-10-2016 05:33 AM)erikak Wrote:  I don't believe a platform is required. At least, I never used one

http://imgur.com/NowdRAl

Have you dropped a datasheet yet?

Datasheet?

[Image: kqiu9.gif]

[Image: mark-wahlberg-shocked-gif.gif]

It's a forum tradition to share datasheets on subjects that we are knowledgeable about.
09-10-2016 06:21 AM
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Angry Beaver Offline
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Post: #42
RE: Writing an eBook
(09-08-2016 03:42 PM)WeekendCasanova Wrote:  
(09-08-2016 12:07 PM)Angry Beaver Wrote:  I'm almost done with a rough draft of an e-bookish thing. It's one of those "How to ..." books and I would like to know how I could turn into some money. The most interesting thing which I discovered is that I actually like to write, which is pretty cool.

Still, if anyone has any recent experience with marketing and selling an e-book from scratch, I'd really appreciate some advice. My 9-5 is (actually more like 7 to 7 with the commute) really eating up a lot of time and I feel that I have no energy or time to really start a blog/forum/webpage and generate even more content to attract people and build an email list. On the other hand if the only reasonable way to go is to offer the book as a signing bonus, I might consider it, but I'd rather really have something more passive.

I've done some light research and there are plenty of sites that do free advertising (willing to showcase the book), but I have no idea about the efficiency of this method. As Amazon has over 70% of the market I think going that way with a price that will get you 70% of the royalties is the way to go, but getting ahead of the pack and leading people to buy the book most likely requires an outside platform.

All advice is very welcome!

I'm actually in the process of doing this myself. I've done it with another e-book in the past as well. I'm not expert, but this is what I've done that has worked.

1) Create a lead generation page. I've used ClickFunnels. Offer a free piece of information (i.e top-10 myths etc...)
2) From this leadgen page, get them to opt in to an email list, and from there you can upsell them on the ebook, webinar, whatever you want.
3) Link them to your amazon page where you're selling the book, or as above, email them through the leadgen service.

The general idea is advertise the leadgen page (I did on Facebook), offer them some free info, then upsell to the ebook. Or, use the ebook as the free leadgen offering, and upsell to a webinar..

Usually how it works!

Essentially the entire business would revolve around the lead generation page and my goal would be to to direct people to that page with freebies?

So I'd have at least three mediums - the page itself, FB "direct page" with some content and updates and then amazon where the sale takes place?
09-10-2016 09:55 AM
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WeekendCasanova Offline
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Post: #43
RE: Writing an eBook
(09-10-2016 09:55 AM)Angry Beaver Wrote:  Essentially the entire business would revolve around the lead generation page and my goal would be to to direct people to that page with freebies?

So I'd have at least three mediums - the page itself, FB "direct page" with some content and updates and then amazon where the sale takes place?

Yeah.

The objective is to provide value in the form of some freebie, and then have them continue down your funnel and purchase your big ticket item, which in this case is your ebook.

You could even try just offering the ebook outright, but you'll see a noticeable difference in sales.
09-10-2016 10:34 AM
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erikak Offline
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Post: #44
RE: Writing an eBook
My biggest piece of advice I can give any aspiring author who wishes to self-publish is to do research and write in a genre that is trending but not overly saturated. I could go on for days about self-publishing on Amazon -- there is a lot to know -- but that is one of the most important things.

As an example, as long as your writing is sound and you got in on Billionaire Romance in early 2015, well...

https://www.amazon.com/Hannah-Ford/e/B00TEMQK54

Also, join a writing group. I used to post chapters on absolutewrite.com. My early work got torn to shreds, but two years later I was getting mostly positive feedback and beta requests. It really helped me improve.
09-10-2016 11:10 AM
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Lagavulin Offline
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Post: #45
RE: Writing an eBook
(09-09-2016 02:02 AM)erikak Wrote:  Self-help ebooks? You guys are doing it wrong.

What's the right way?

No need to give away all your secrets but a short guide including some do's and don'ts would be helpful to anyone thinking at trying their hand at writing an ebook.

I assume this is how you make your living. How many hours a week did you put into it when you started, and how many are you putting in now?
09-11-2016 04:33 PM
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erikak Offline
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Post: #46
RE: Writing an eBook
I wrote off and on for five years before ever making money from it. But I self-published in 2014 and grew popular. Sold rights to a major publisher for six figures.

I initially put 60 hours/week into it when I first self pubbed and kept releasing more in the series. But lately it varies. Sometimes I wont write for weeks. Then i go nuts and write 12 hours/day for weeks.

My biggest piece of advice is, as I said before, find a genre that is not saturated yet popular. There are just too many people writing. It's hard to get noticed. Also hone your writing skills: post chapters in the SYW section of AbsoluteWrite, that really helped me improve. I have more to share but I'm really sick right now... will add more later.
(This post was last modified: 09-12-2016 06:20 PM by erikak.)
09-12-2016 06:12 PM
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Angry Beaver Offline
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Post: #47
RE: Writing an eBook
Majority of the internet marketing talk about building a brand around yourself via quality content creation and relationship with the (potential) reader. Is there a way of doing it incognito? I see the book as a side-hustle only and would not like to associate myself and my current professional career with this at this point. As always, all advice is more than welcome!
09-15-2016 12:14 PM
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WeekendCasanova Offline
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Post: #48
RE: Writing an eBook
(09-15-2016 12:14 PM)Angry Beaver Wrote:  Majority of the internet marketing talk about building a brand around yourself via quality content creation and relationship with the (potential) reader. Is there a way of doing it incognito? I see the book as a side-hustle only and would not like to associate myself and my current professional career with this at this point. As always, all advice is more than welcome!

Create a nom de plume.
09-15-2016 01:03 PM
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Angry Beaver Offline
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Post: #49
RE: Writing an eBook
Could you explain how copyright works with pen names?
09-15-2016 10:23 PM
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weambulance Offline
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Post: #50
RE: Writing an eBook
Well this is how copyright registration works when using a pseudonym in the US:

http://www.copyright.gov/fls/fl101.pdf

Dunno about elsewhere.
09-15-2016 10:37 PM
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