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Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
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Jiop Offline
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Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
Quote:The outspoken investor says black Twitter is “where the excitement is”—yet the whole board is white.

Twitter’s best frenemy is at it again. Thursday at the Collision Conference, Chris Sacca, one of the social media platform’s largest early investors, let loose a bit of a tirade about the company’s unfulfilled potential. It was, to put it mildly, less nuanced than his now-notorious 2015 deconstruction, and included comparisons of the company to a drug-addicted teenager.

But Sacca’s most cutting comments may have been those addressing the company’s problem with diversity. Twitter, Sacca pointed out, has a disproportionately high number of black users, and they generate some of the platform’s most important moments.

“Twitter is ‘Black Twitter,’” he said. “That’s where the hashtags happen . . . where the excitement is.”

Get Data Sheet, Fortune’s technology newsletter.

And yet Twitter has no black board members who could help the company better serve (and, yes, profit from) those users. As of 2014, only about 3% of Twitter’s employees were black or Latino, and a former black engineer recently went public describing the persistent roadblocks to diverse hiring in the company. Last year, in a move that can only be accurately characterized using words not printable in this publication, the company hired a white man as their new head of diversity.

Sacca wasn’t preoccupied with income inequality or racial justice—his point was that this is yet another way Twitter TWTR -0.14% is leaving money on the table.

“There is a greed case for diversity…diverse perspectives bring us into markets we didn’t know existed.” Of course, as Sacca acknowledged, lack of diversity is a problem that goes well beyond Twitter TWTR -0.14% , or even Silicon Valley.

For more on Twitter, watch our video:



Of course, Sacca being Sacca, his freewheeling comments returned to a much broader issue—Twitter’s continued inability to capitalize on its wealth of buzz, conversation, and data.

“Twitter is just a series of missed opportunities,” he said. “Twitter has all of the world’s best information…and it has it faster than anyone else on the planet. And they do the worst job of getting you that.”

This, in case you’ve forgotten, is a company in large part responsible for making Sacca a billionaire.

http://fortune.com/2016/04/30/chris-sacca-twitter-race/
05-01-2016 06:40 AM
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Thersites Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
[quote='Jiop' pid='1290314' dateline='1462102840']
[quote]“There is a greed case for diversity…diverse perspectives bring us into markets we didn’t know existed.” Of course, as Sacca acknowledged, lack of diversity is a problem that goes well beyond Twitter TWTR -0.14% , or even Silicon Valley.
[/quote]

With the twisting of words, Sacca points out the problem with twitter and other companies regardless if the company is under SJW convergence: lack of diverse perspectives and opinions. Aaron Clarey talk about this on his blog in regards to companies marketing: Why Corporations are Seemingly Leftist

[quote]This laziness and ineptitude, combined with the brainwashing they received is now infecting corporate American in full force. And it shows in the often confusing leftist policies FOR-PROFIT corporations endorse and enact. They enact these policies NOT because it's going to help the corporation. They enact those policies because it's the only marketing strategy they can think of. They enact these policies because it (in their minds) improves their reputation with the American people. They pursue these policies because, in short, they think leftism sells. And we see this every day. [/quote]
05-01-2016 12:22 PM
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frenchcorporation Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
Black twitter is pretty entertaining, in a puerile, sort of 4chan-type way. It happened on its own though, I think any attempts from someone (of any ethnicity) to "make it happen", wouldn't work at best, and at worst could drive black twitter onto another medium.

if anyone is interested in seeing what Chris Sacca is on about , check out the BlackPeopleTwitter subreddit https://www.reddit.com/r/BlackPeopleTwitter/
05-01-2016 12:28 PM
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Troll King Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
^^^^

What hashtags or other notable stuff has 'black twitter' done?

The only time I have seen race highlighted on Twitter is with the thug mugshots after a police shooting.



Also, the few times I have been to r/blackpeopletwitter it looked like dumb memes of the cancerous variety.

But then again, I don't use Twitter so I am out of the loop.

Women these days think they can shop for a man like they shop for a purse or a pair of shoes. Sorry ladies. It doesn't work that way.

Women are like sandwiches. All men love sandwiches. That's a given. But sandwiches are only good when they're fresh. Nobody wants a day old sandwich. The bread is all soggy and the meat is spoiled.

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(This post was last modified: 05-01-2016 02:44 PM by Troll King.)
05-01-2016 02:42 PM
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Que enspastic Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
Twitter is great for financial updates and exchanging trade talk. In fact people don't use share chat boards much anymore, they use Twitter instead
05-01-2016 03:10 PM
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Foolsgo1d Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
Is this guy race baiting by saying black folk are funnier than whites, in America? And should be used to create more money from advertisers?
05-01-2016 03:22 PM
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AnonymousBosch Away
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
(05-01-2016 03:22 PM)Foolsgo1d Wrote:  Is this guy race baiting by saying black folk are funnier than whites, in America? And should be used to create more money from advertisers?

No, he's simply an Entryist trying to take control of Twitter for his favoured group, spouting what I think as 'Neo-Marxist' dogma, (Race-based rather than Class-based), to do so.

He's saying what he's saying to cover up his absence of concrete ideas of how to successfully-monetise Twitter, instead preaching the Neo-Marxist Mantra that 'Marxist-Demanded Diversity naturally generates Capitalist Profit'.

Of course, Traditional Marxists have always called for Diversity to generate conflict, which they can then present themselves as being the only one with the intelligence to resolve said conflict, offering a course of action you'd decided on before the conflict, thus gaining personal political power: this is being what is known as an 'Agent Of Change'. Everyone who has passed through University since 2009 has had some attempt to mould them into being one - it's what Obama wanted.

The result is Doublethink, the ability to hold two seemingly-contradictory beliefs simultaneously:

1) Diversity Leads Us All Closer To A Peaceful Socialist Utopia
2) Diversity Creates Conflict That Strengthens Socialist Political Power


This is why Marxists read as insane to healthy minds, and when you get a clear sign that a Capitalist Institution has been subverted in this manner, you should remove your investment. Judging by Twitter's Stock Price, the Capitalists have got the memo.
(This post was last modified: 05-01-2016 03:49 PM by AnonymousBosch.)
05-01-2016 03:46 PM
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Foolsgo1d Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
This line stood out for me. Isn't it what Dave Chappelle had a problem with? The white suits wanted black people to be the joke?

Quote:“Twitter is ‘Black Twitter,’” he said. “That’s where the hashtags happen . . . where the excitement is.”
05-01-2016 04:02 PM
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AnonymousBosch Away
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
(05-01-2016 04:02 PM)Foolsgo1d Wrote:  This line stood out for me. Isn't it what Dave Chappelle had a problem with? The white suits wanted black people to be the joke?

Quote:“Twitter is ‘Black Twitter,’” he said. “That’s where the hashtags happen . . . where the excitement is.”

I see your point, but, I really doubt there's even that much thought behind his statement.

He really has nothing else, and he knows it, so he's defaulting to Diversity Dogma because if his advice is followed and Twitter still fails, he can't be personally-criticised for the decision, due to the fear being labelled a Racist.

This is Arse-covering, not Leadership.
(This post was last modified: 05-01-2016 05:48 PM by AnonymousBosch.)
05-01-2016 05:47 PM
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Foolsgo1d Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
I could swear some members here who were/are in advertising said Twitters platform was perfect for advertisements and yet they were too incompetent to take advantage of this.

Now we have this guy spouting off about money revenues from advertising being lower than he wants it to be.
05-01-2016 06:11 PM
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frenchcorporation Offline
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
(05-01-2016 02:42 PM)Troll King Wrote:  ^^^^

What hashtags or other notable stuff has 'black twitter' done?

The only time I have seen race highlighted on Twitter is with the thug mugshots after a police shooting.



Also, the few times I have been to r/blackpeopletwitter it looked like dumb memes of the cancerous variety.

But then again, I don't use Twitter so I am out of the loop.

You're right with the dumb memes, check the subreddit link i posted and you'll see the general trend of stuff posted

most of the stuff posted on the blackpeopletwitter subreddit is humuorous, non race-baiting stuff
05-01-2016 08:12 PM
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AnonymousBosch Away
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
(05-01-2016 06:11 PM)Foolsgo1d Wrote:  I could swear some members here who were/are in advertising said Twitters platform was perfect for advertisements and yet they were too incompetent to take advantage of this.

Now we have this guy spouting off about money revenues from advertising being lower than he wants it to be.

They've introduced easily-skipped over advertising over the last couple of months. Still, since I don't want to offer Marxists any kind of financial support just to read what forum members are up to, I've started using Brave, which removes the ads from Twitter completely.

I'd recommend using it even if you only use it for Twitter browsing.
(This post was last modified: 05-01-2016 09:35 PM by AnonymousBosch.)
05-01-2016 09:33 PM
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AnonymousBosch Away
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RE: Chris Sacca Thinks Twitter is Way Too White, and It's Costing Him Money
delete
(This post was last modified: 05-01-2016 09:35 PM by AnonymousBosch.)
05-01-2016 09:34 PM
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