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Why she buys
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SteezeySteve Offline
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Post: #1
Why she buys
Just wanted to recommend a good marketing /business book called why she buys.
The author is a woman who works in advertising Consulting. She decided to write about how companies can make money catering to the (new) needs of modern women and why they are such powerful consumers.

The book basically takes all the red pill societal changes we bitch about or make fun of (strong independent woman,obesity, divorce rates)and talks about them as business opportunities.

(This post was last modified: 07-12-2018 05:31 PM by SteezeySteve.)
07-12-2018 05:29 PM
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Redcloud Offline
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Post: #2
RE: Why she buys
(07-12-2018 05:29 PM)SteezeySteve Wrote:  Just wanted to recommend a good marketing /business book called why she buys.
The author is a woman who works in advertising Consulting. She decided to write about how companies can make money catering to the (new) needs of modern women and why they are such powerful consumers.

The book basically takes all the red pill societal changes we bitch about or make fun of (strong independent woman,obesity, divorce rates)and talks about them as business opportunities.

Ah man, what a blast from the past. I read this book years ago and it totally changed my view on the world. I still think of lessons from it many years later. It's a fantastic book.
07-12-2018 09:37 PM
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Ski pro Offline
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RE: Why she buys
Thanks for the tip. Will read.
07-13-2018 07:18 AM
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Days of Broken Arrows Offline
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Post: #4
RE: Why she buys
Looks like an interesting book. Thanks for the recommendation. It's not at my local library, but there's a PDF floating around online if you look.
07-13-2018 07:36 AM
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stefpdt Offline
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Post: #5
RE: Why she buys
Thanks for the tip. I'll give this book a read.

Ever since reading Wall Street Playboys a few years back, I started building my businesses around selling to women.

Selling to female consumers is magical. Women are emotional, impulsive, and always ready to shop.

They aren't stingy either, like many guys are. Guys don't really buy jack shit unless it helps us get laid (clothes and alcohol basically).

Women are amazing consumers.
07-13-2018 10:07 AM
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SteezeySteve Offline
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RE: Why she buys
Yeah I'll say that I'm learning about copywriting now and I started with this book because of wallstreet Playboy's pointing it out. I plan to start freelancing and not need a job while in college but long long term start my own internet business (I've researched how to make money online for years before deciding copywriting due to the thread on this forum)

Its funny seeing this stuff apply to my family + women in general.

Honestly I feel like it's good not only for business but for being less pessimistic and seeing opportunities instead of bitching about shit.

(This post was last modified: 07-13-2018 11:35 AM by SteezeySteve.)
07-13-2018 11:29 AM
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Hypno Offline
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Post: #7
RE: Why she buys
What is Wall Street playboys? A book?
07-13-2018 11:55 AM
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godfather dust Online
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Post: #8
RE: Why she buys
I'm sure we all know someone who would be rich if their bitch ("wife") would stop buying curtains and candleholders.
07-13-2018 12:26 PM
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JekyllAndHyde Offline
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RE: Why she buys
Not surprised considering what traditionally seemed masculine lifestyle hobbies like driving SUVs and camping has been increasingly adopted by women.
07-14-2018 07:12 AM
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SteezeySteve Offline
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Post: #10
RE: Why she buys
Hypno its an ex-forum members blog pen name

Jekyl the kicker for me was finding out they play that first person shooter everyone loves(fortnight?)

07-14-2018 02:41 PM
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