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Why she buys
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SteezeySteve Offline
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Post: #1
Why she buys
Just wanted to recommend a good marketing /business book called why she buys.
The author is a woman who works in advertising Consulting. She decided to write about how companies can make money catering to the (new) needs of modern women and why they are such powerful consumers.

The book basically takes all the red pill societal changes we bitch about or make fun of (strong independent woman,obesity, divorce rates)and talks about them as business opportunities.

(This post was last modified: 07-12-2018 05:31 PM by SteezeySteve.)
07-12-2018 05:29 PM
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Redcloud Offline
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Post: #2
RE: Why she buys
(07-12-2018 05:29 PM)SteezeySteve Wrote:  Just wanted to recommend a good marketing /business book called why she buys.
The author is a woman who works in advertising Consulting. She decided to write about how companies can make money catering to the (new) needs of modern women and why they are such powerful consumers.

The book basically takes all the red pill societal changes we bitch about or make fun of (strong independent woman,obesity, divorce rates)and talks about them as business opportunities.

Ah man, what a blast from the past. I read this book years ago and it totally changed my view on the world. I still think of lessons from it many years later. It's a fantastic book.
07-12-2018 09:37 PM
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Ski pro Offline
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Post: #3
RE: Why she buys
Thanks for the tip. Will read.
07-13-2018 07:18 AM
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Days of Broken Arrows Offline
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Post: #4
RE: Why she buys
Looks like an interesting book. Thanks for the recommendation. It's not at my local library, but there's a PDF floating around online if you look.
07-13-2018 07:36 AM
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stefpdt Offline
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Post: #5
RE: Why she buys
Thanks for the tip. I'll give this book a read.

Ever since reading Wall Street Playboys a few years back, I started building my businesses around selling to women.

Selling to female consumers is magical. Women are emotional, impulsive, and always ready to shop.

They aren't stingy either, like many guys are. Guys don't really buy jack shit unless it helps us get laid (clothes and alcohol basically).

Women are amazing consumers.
07-13-2018 10:07 AM
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SteezeySteve Offline
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RE: Why she buys
Yeah I'll say that I'm learning about copywriting now and I started with this book because of wallstreet Playboy's pointing it out. I plan to start freelancing and not need a job while in college but long long term start my own internet business (I've researched how to make money online for years before deciding copywriting due to the thread on this forum)

Its funny seeing this stuff apply to my family + women in general.

Honestly I feel like it's good not only for business but for being less pessimistic and seeing opportunities instead of bitching about shit.

(This post was last modified: 07-13-2018 11:35 AM by SteezeySteve.)
07-13-2018 11:29 AM
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Hypno Offline
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Post: #7
RE: Why she buys
What is Wall Street playboys? A book?
07-13-2018 11:55 AM
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godfather dust Away
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Post: #8
RE: Why she buys
I'm sure we all know someone who would be rich if their bitch ("wife") would stop buying curtains and candleholders.
07-13-2018 12:26 PM
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JekyllAndHyde Offline
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Post: #9
RE: Why she buys
Not surprised considering what traditionally seemed masculine lifestyle hobbies like driving SUVs and camping has been increasingly adopted by women.
07-14-2018 07:12 AM
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SteezeySteve Offline
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RE: Why she buys
Hypno its an ex-forum members blog pen name

Jekyl the kicker for me was finding out they play that first person shooter everyone loves(fortnight?)

07-14-2018 02:41 PM
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Barron Offline
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Post: #11
RE: Why she buys
Discovered this book thanks to Isaac Jordan's recommendation. Downloaded the e-book last week and have been taking notes as I go through it on my Kindle.

The author astutely (and correctly) derives the book's premise from gender differences. This answers the question as to how it's wealth of knowledge and based perspective on female consumers hasn't blown up in the mainstream - flies in the face of everything progressives are trying to bury.

It's absolutely red pill AF, containing statements such as:
men strive to be independent
women strive to be indispensable

It's even given me a different perspective on some events transpired in previous relationships. Anyway, I'm only a 100 pages in but wow am I fan. Will come back with a more detailed review once I finish.

two scoops
two genders
two terms
02-19-2019 05:59 AM
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Nineteen84 Offline
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Post: #12
RE: Why she buys
Interesting book!
Quote:How Men and Women View the World Differently

WOMEN Desire to be indispensable.
MEN Desire to be independent.

WOMEN Desire to be connected.
MEN Desire to be respected.

WOMEN Wish to minimize status differences.
MEN Awareness of rank in the pack.

WOMEN Disclose feelings and vulnerabilities.
MEN Hide vulnerabilities. Do not discuss feelings.

WOMEN Connect with other people by talking.
MEN Connect with other people through activities or by talking about business, politics, or sports.

WOMEN Feel powerful when they can help others.
MEN Feel powerful when they’re in charge of others.

WOMEN Details about people are the best part of any conversation. There can never be enough detail.
MEN Yawn. Details about people are boring. Technical and sports-related details—now those are what’s interesting.

WOMEN Conflict can be stressful.
MEN Conflict is great; it gets the blood going.

WOMEN Collaboration is more fun.
MEN Collaboration is exciting only if there’s a goal to win and someone to beat.

WOMEN Self-esteem is derived from the quality of relationships in their lives. Achievement is based on internal goals.
MEN Self-esteem is derived from achieving things independently, without help or handouts from others.

WOMEN What a product does for me is what’s most interesting.
MEN How a product works is most interesting.
(This post was last modified: 02-19-2019 07:29 PM by Nineteen84.)
02-19-2019 07:28 PM
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blck Offline
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Post: #13
RE: Why she buys
Is this the book written by Bridget Brennan ?
It cannot be this one, might keep look for it...

Tell them too much, they wouldn't understand; tell them what they know, they would yawn.
They have to move up by responding to challenges, not too easy not too hard, until they paused at what they always think is the end of the road for all time instead of a momentary break in an endless upward spiral
02-20-2019 06:56 AM
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Barron Offline
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Post: #14
RE: Why she buys
(02-20-2019 06:56 AM)blck Wrote:  Is this the book written by Bridget Brennan ?
It cannot be this one, might keep look for it...

Yes
[Image: 6432668.jpg]

two scoops
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02-20-2019 07:00 AM
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BBinger Offline
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Post: #15
RE: Why she buys
I downloaded a copy. I like the insight, but the author's girl power gloating and insinuations makes the text drag a bit. Definitely a worthwhile read in spite of the text dripping Estrogen. Less essential than Ring Lardner's "You Know Me Al" but reading the two back to back is an interesting juxtaposition. Ring Larder's book presents Jack.

Jack is the most average of all American minds though his right arm is exceptional. That Salinger's neurotic derp is the high school English "coming of age" story and Lardner's tale of Jack's ideas painfully clashing with reality is nowhere in the curriculum is a damning indictment of the education "profession" in the US.
02-22-2019 10:28 AM
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