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Gillette releases new toxic masculinity commercial: "The Best Men Can Be"
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Solitaire Offline
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Post: #626
RE: Gillette releases new toxic masculinity commercial: "The Best Men Can Be"
(08-06-2019 10:43 PM)Robert High Hawk Wrote:  Not to beat a dead horse, but buying something off Amazon to spite Gillete is like robbing Peter to pay Paul. Perhaps is slightly less profit to Amazon than Gillete gets, but your still supporting a company that actively promotes just as much degeneracy as Gillete, and is actually WORSE because they actively suppress voices like Roosh and others who are trying to improve this world. Is there no direct purchase link for them? Another shipping Company to go with?

I've ordered from The Traditional Shaving Company a few times: https://www.traditionalshaving.co.uk/
08-07-2019 06:44 AM
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Simeon_Strangelight Offline
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Post: #627
RE: Gillette releases new toxic masculinity commercial: "The Best Men Can Be"
What P&G did in this case goes beyond stupid virtue signaling. It's not only just supporting causes that you don't care about - trannies, gay propaganda, global warming lies etc.

It's truly someone who tells you that you are a piece of shit, but then you should still buy their products. It is the same stretegy used now by SJW creators in comics and in Hollywood. They tell you that you have to like their woke stories or you are a piece of shit. Then multi-millionaires from Hollywood go on Twitter bouts and shit on fans of franchises.

Seinfeld's Soup Nazi was just a strict and quirky cook, but he did not call his customers assholes and manbabies, instult them straight away. He treated his customers better than Gillette did. I absolutely hate the company now and I will never ever buy razors from them again and will tell all the women to stop doing it as well.
08-07-2019 06:59 AM
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Canopus Offline
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Post: #628
RE: Gillette releases new toxic masculinity commercial: "The Best Men Can Be"
Ahahahahahahahahahahahahaha

[Image: uG4oEkl.jpg]

Quote:‘We will continue to represent men at their best’: Gillette’s backflip after ‘toxic masculinity’ backlash
Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash.
Frank Chung
August 22, 2019 1:38pm

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

Parent company P&G last month took a nearly $12 billion ($US8 billion) writedown in the value of the 118-year-old shaving business it purchased in 2005 for $84 billion ($US57 billion).

While the company blamed the writedown primarily on a strengthening US dollar, it said the non-cash impairment charge was also due to increased competition and a shrinking market for razors as men shave less frequently.

Mr Airan said while shaving frequency had been reducing, “for us it’s an opportunity”. “Despite shaving frequency decreasing our sales have increased (thanks to) the innovation we are bringing to consumers’ unmet needs,” he said.

Conservative critics were quick to connect the writedown to the brand’s recent push into progressive social issues, which rival Schick has pointedly mocked with a series of lighthearted ads taglined “The Man I Am”.

Advertising is increasingly the battleground of the culture wars, with big brands like Target, Nike and Starbucks copping backlash, and praise, for taking sides in divisive social and political issues like race, gender and sexuality.

But by alienating roughly 50 per cent of potential customers, many brands end up taking a hit to their bottom line — “Get woke, go broke.”

In January, Gillette sparked an online firestorm and boycott threats with an ad about the #MeToo movement challenging men to “shave their toxic masculinity”. The ad, which depicted various scenes of men bullying and catcalling women, asked, “Is this the best a man can get? Is it?”

The “We Believe” ad was labelled by some in the media as an “attack on men”, but others praised the brand for starting a “conversation”. In May, Gillette followed up with an ad featuring a father teaching his transgender son how to shave for the first time.

While the “First Shave” ad was generally well received, it was widely seen as Gillette doubling down on its push into social issues. In response to one Facebook comment, the company said, “We believe brands play a role in influencing culture and have a responsibility to use their voice for good.”

Pressed on whether Gillette would continue to talk about divisive issues like toxic masculinity, Mr Airan repeated, “We will continue to represent men at their best. This is our purpose and has been our purpose consistently for 118 years and that is not changing.”
08-22-2019 10:50 AM
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Simeon_Strangelight Offline
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Post: #629
RE: Gillette releases new toxic masculinity commercial: "The Best Men Can Be"
Schick is going a bit to the other side - not the Gillette ads form the 1980s and 90s, but still much better:





And no deal Gillette - didn't your CEO just recently repeat that he does not mind losing billions if only the right propaganda gets pushed?

So fuck you - I hate your entire company more than anything - would rather shave with broken glass than with Gillette.

Just checked - the mainstream media sheisters picked the most soy of ads for Schick - most others are like this:





I hate the lying media scum as well.

Also nice touch of always taking average blokes with above average cuties:



(This post was last modified: 08-22-2019 11:47 AM by Simeon_Strangelight.)
08-22-2019 11:42 AM
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