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Business How to get projects for a web development company?
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Atom89 Offline
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Post: #1
How to get projects for a web development company?
I've been on some forums and the general trend is some of these guys who have massive income coming in have a web dev company.

I know two who win projects from freelancer websites, however the competition is fierce on there. They may have taken time to get a track record.

Some guy sells 1 in something projects.

How do these guys win big projects? $15000 jobs?

How do they network?

Your insights appreciated.
08-20-2019 12:35 AM
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RedKurrant Offline
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Post: #2
RE: How to get projects for a web development company?
I don't have any experience in the web dev industry, but when I started my side business I had a similar issue.

I'd suggest either cold calling or sending direct marketing to local businesses which either have a poorly run website or no online presence whatsoever. Sure, you won't be raking it in initially, but after a while you'll develop a reputation and be able to target larger businesses.

If you have the capital you could also run a paid advertising campaign. However, you'd need to target a specific niche in order to successfully compete against other web development companies.
08-20-2019 03:49 AM
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Atom89
Investment Bro Offline
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Post: #3
RE: How to get projects for a web development company?
Let me preface this by saying I'm not a dev by trade. I work in Digital Marketing, but there's a lot of code monkeying in my job.

The first thing I should tell you: for the love of god, do NOT buy any of the "mastermind" courses floating around on the web. Most of these are bullshit artists who can't replicate sustained success. With that said...

The key to landing big web dev projects is knowing the stakeholders (gatekeepers), knowing their pain points, and communicating how you can help solve those pain points in a language they are going to understand.

You also need to target a specific niche and get really freaking good at it. Pick a niche with lots of cash, but minimal web dev skills. One of my favorite niches is dentists. Dentists have a lot of cash, but their skillset isn't tailored to building a great website, or expanding in the digital sphere. Plastic surgeons are also a great example. One of my best clients does boob jobs for a living.

I make sure to schedule all of our meetings at his office for that reason. But I digress.

Realistically, your best paying leads aren't going to find you via SEO or Digital Advertising. You need to be able to target and find them.

Personally, I use a combination of SEO, Digital Advertising, In-Person Networking, and LinkedIN for prospecting.

My pitch is always very simple. Once I identify a good fit, I take a good look at what's being done and then make some notes on how I might improve it. Then, using LinkedIn I try to find the gatekeeper. For dentists and plastic surgeons, this is almost always the dentist or head surgeon who owns the practice. If I can't find it, I'll go over to the office with lunch and sunflowers for the cranky receptionist. Dropping by with lunch is one of my favorites for the feeling out.

After that, it becomes a matter of reaching out and asking the right questions. Once you know the pain points, you want to position yourself as someone who can solve those pain points. Afterwards, it becomes like any other sale. Pitch back and forth until you agree on the scope of work.

I'm feeling pretty lazy right now, so this is just a skeleton, but if you have any questions OP don't hesitate to PM me.

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(This post was last modified: 08-20-2019 08:19 PM by Investment Bro.)
08-20-2019 08:19 PM
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H1N1 Offline
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Post: #4
RE: How to get projects for a web development company?
A few general principles that work well for improving your network that I've found:

Everyone you help usually has at least one friend in need of the same kind of help. Concentrate on doing a good job for someone you know who really needs your service. It actually doesn't matter so much if you have to start out doing it for free, pro bono work very quickly leads to paid work - well paid work if you are good. So be generous, help someone out you can help out effectively, and ask for a recommendation and an introduction. This is the best way to do business, and can actually be very effective. 'I only work by referral' is a good principle and a good piece of psychology if you are a one man band. It is very effective if you are good.

Network. Who you know often counts much more than what you know. If you know a lot of people and are really good at what you do, then you will have a real edge. The key to extremely effective networking is to work out what the person you are contacting really needs. I don't mean as a service, specifically. Try to identify what kind of person you are trying to reach. Have they had a tough time recently, are they flying along and arrogant as hell, etc etc. Some people need a friend, some people need to be asked for advice, some need praise, and so on. Write to them in the appropriate vein. You will be amazed at the response rate from seriously big name figures in your world if you do this, and once they engage they will very often go out of their way to help you.

Don't be ruled by data, but do let it inform how you target a niche, or customers. Use this to drive any advertising you do. Any paid advertising these days should really be Facebook ads, which you can be amazingly precise on your targeting with.

Don't neglect conventional media, assuming it is free. Good quality content is hard to find, and media outlets can't afford it most of the time if they have to pay for it. Read the magazines and newspapers your customers read, work out their style, write accordingly (or pay someone to on Upwork - it's cheap and you can get top class journalists for less than 50 bucks for 500 word articles). Work out who runs the news desk for those publications, and go and buy them lunch. Journalists make fuck all. Be nice to them, give them good content that makes their lives easier, and you will be surprised at how easy it is to put your words in front of your target market.
08-21-2019 10:14 AM
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FullThrottleTX Offline
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Post: #5
RE: How to get projects for a web development company?
(08-20-2019 12:35 AM)Atom89 Wrote:  I've been on some forums and the general trend is some of these guys who have massive income coming in have a web dev company.

I know two who win projects from freelancer websites, however the competition is fierce on there. They may have taken time to get a track record.

Some guy sells 1 in something projects.

How do these guys win big projects? $15000 jobs?

How do they network?

Your insights appreciated.

I'm a software engineer.

You're better off improving your skills and getting a full-time job.
Unless you're extraordinarily good at sales, which is not common for coders, you're going to be hustling a lot. It's not worth it.

I had a 12k contract once. I got rid of it, I make over six figures in my day job and it's not too hard or time consuming, why bother with the client work?

Honestly, I got my biggest contracts through connections to old full-time jobs.

Who can do design, development, and sales at the same time? A unicorn. I actually can do all 3, but I only enjoy the development side of things.

For pure "web designers", this is a bit different. Design is easier than development, you can just hand it off, there's nothing to maintain...
There's no money in being a designer though.

Build something that scales well if you have web development skills. An app you can get investors behind, for example...
Time does not scale well.
(This post was last modified: 08-22-2019 10:17 PM by FullThrottleTX.)
08-22-2019 09:51 PM
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qwertyuiop Offline
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Post: #6
RE: How to get projects for a web development company?
Since I'm in Sales and have heard from a few guys who have been successful at this.

Assuming you're a random software dev. Things that might work:

#1. Cold call your ass off. 100+ calls a day. Hit up small biz owners, small to mid size companies, maybe even midsize. Call, quick script, then say you can meet them at a starbucks close by or stop by their office.

Have a few packages, they will expect you to have pricing. You can have discounts but if you ask "what's your budget" it shows you have no idea what you are doing. Might work, but no enterprise sales guy I know has ever said that.

#2. Run digital ad campaigns. Get inquiries/leads. Call them up, meet and close business. You need to be good at ads or hire someone.

#3. Tradeshows, networking groups, etc. Probably won't work but you can try. Some smaller firms or small groups can go to a tradeshow and get enough business for a year.

You can try upwork but there are a million and a half devs. I don't think much else will work. Maybe direct mail or mass emailing?

That's if you're serious. If your not serious better to just stick to your day job.
08-25-2019 11:01 PM
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