I think it's about a balance between looks and personality.
You want someone who is attractive to you but not a model esque 10/10 as the majority of those type of women are already in relationships.
So if one can find a woman who is slightly better looking than average (a 6/10 or a 7/10) and has good values and a good relationship with her family (her father in particular) then she would be considered a worthy prospect.
The problem is that even women who are less than average attractiveness (a 4/10) have their attitudes so gassed up from all the social media and real life attention that they are unpleasant to talk to.
They know men have never been so thirsty in any other era and so they take undue advantage of the situation.
If a Unicorn stumbles your way. Its best not to refuse. But otherwise statistically your advice is sound.