Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever

The Lizard of Oz

Crow
Gold Member
The single worst thing about this worthless video is its disgusting and virtually unbearable soundtrack. I don't know who ordained that every video supposed to pack an emotional punch must be accompanied by this exact species of mock-lugubrious canting sound vomit, but I know that it's been the assaulting my ears for a long time now and is almost -- almost -- as bad as the film stock contemporary Hollywood has been using for its "serious", or worse, "gritty"/"dark" films. That garbage is strictly intolerable for even a nanosecond.

Guys will sometimes post obligatory eye bleach after a particularly distasteful image (like a naked and inked Lena Dunham), so here is some astringent, cleansing, and most welcome ear bleach to delete the memory of that video's soundtrack from my brain:

 

GlobalMan

Hummingbird
Gold Member
Each year, for some years now, I receive tickets to the screening of the British Arrows (British Television Advertising Awards) through a friend and I have attended fairly regularly if I'm available.

The last time I really enjoyed a handful of ads at a screening was about 5 years ago- and even then a decline was evident. In the latest awards, just recently, I'd say at least half the ads were similar to this ad in question, in tone, music, arc, etc. It was the least interesting year yet, and every one of my companions that evening said the same- a marked decline in ad quality. They are all doing this same exact canned "inspiring" crap. There is nothing unique about this Adidas ad- it is the same one I just saw two dozen times in an evening.
 

Teutatis

Pelican
Gold Member
The Lizard of Oz said:
The single worst thing about this worthless video is its disgusting and virtually unbearable soundtrack. I don't know who ordained that every video supposed to pack an emotional punch must be accompanied by this exact species of mock-lugubrious canting sound vomit, but I know that it's been the assaulting my ears for a long time now and is almost -- almost -- as bad as the film stock contemporary Hollywood has been using for its "serious", or worse, "gritty"/"dark" films. That garbage is strictly intolerable for even a nanosecond.

Guys will sometimes post obligatory eye bleach after a particularly distasteful image (like a naked and inked Lena Dunham), so here is some astringent, cleansing, and most welcome ear bleach to delete the memory of that video's soundtrack from my brain:

That's ear bleach? It's even worse than the garbage the dude used for his depressing video.
 

Comte De St. Germain

Crow
Gold Member
Teutatis said:
The Lizard of Oz said:
The single worst thing about this worthless video is its disgusting and virtually unbearable soundtrack. I don't know who ordained that every video supposed to pack an emotional punch must be accompanied by this exact species of mock-lugubrious canting sound vomit, but I know that it's been the assaulting my ears for a long time now and is almost -- almost -- as bad as the film stock contemporary Hollywood has been using for its "serious", or worse, "gritty"/"dark" films. That garbage is strictly intolerable for even a nanosecond.

Guys will sometimes post obligatory eye bleach after a particularly distasteful image (like a naked and inked Lena Dunham), so here is some astringent, cleansing, and most welcome ear bleach to delete the memory of that video's soundtrack from my brain:

That's ear bleach? It's even worse than the garbage the dude used for his depressing video.
Take his coat!!!!!!

 

greekgod

Kingfisher
The intent was there, the execution missed.

The nurse as the antagonist? Nah. In fitness, your laziness if the antagonist,

The lighting was rough.

Felt disjointed between the subject, the extras, and the message relating to the brand.

Do you remember those nike soccer commercials from the 90s and early 2000s in airports and such? That made you want to get out and make highlight style films, maybe do some product placement throughout your takes.

This made me want to avoid getting old and retirement homes.

That being said, I think the director has the right creative direction, he just needs a person who's success is tied to the brand to keep him in scope and hit some brand standards.
 
Why do you guys even care about Adidas at all? I don't see the point in buying their products. The money you pay is not for superior quality or anything else valuable but solely for sponsoring their athletes. Some people may think the image of the athletes is transferred to them if they wear it, but I hope nobody in this forum believes this.
 

A.S

 
FlyHigher123 said:
Why do you guys even care about Adidas at all? I don't see the point in buying their products. The money you pay is not for superior quality or anything else valuable but solely for sponsoring their athletes. Some people may think the image of the athletes is transferred to them if they wear it, but I hope nobody in this forum believes this.
If wearing ADIDAS helps you connect to the ATHLETE ARCHETYPE, you should WEAR IT. A brand can be a gateway to an archetype is you need one. Think Nike and their "JUST DO IT" slogan, or Lance and his bracelets. (I think both of the campaigns are misguided though).
 

Ice

Woodpecker
That ad is complete shit. It's completely off-brand - it has nothing to do with what adidas stands for as a brand. Shitty aesthetic. Looks really retro, like something from the 70ies. An old-people home? Why the hell should adidas use something like that. If i worked for adidas I would have thrown this video in the trash can after 3 sec. As you probably know adidas is currently surfing the Yeezy wave. That's the complete opposite of what that video is all about. I really have absolutely no clue why someone would think that adidas should have bought that ad and aired it.
 
^ That's what gets pussies wet? Those fugly overpriced moon boots with the tacky swoosh symbol all the way across?

I don't know anyone of substance who wears that kind of shit.
 

Splord

Robin
Gold Member
In the 80s Benetton ran an advertisement campaign showing AIDS patients;
According to what many say here the company's target audience would be AIDS patients only.

It is certainly not so. An ad campaign with minimal or no target audience shows strength ("belief in the product" for the more business minded) and that the company does not care only about money. It communicates "we are so good we don't need to advertise our products directly".

The ad with the old runner is "problematic" in the sjw sense, in that it is not "current-year" enough, it is not about some -phobia, it is about persons of "priviledged" background etc.. Essentially it is not negative (eg. showing some freak) or virtue signalling enough.

I personally don't care that the ad doesn't pander Adidas' "target audience". In fact any ad that doesn't do that will draw my interest more than any that does; it is a good thing if you do not belong to anyone's "target audience".

That ad would be good publicity for Adidas in every sense. (it has a positive message and has currently 8.733.381 views). If they chose "straight" (eg. "this is our shoe, buy it") or "negative" (eg. "we support drug addict trans freaks") I won't shed a tear. Hopefully they'll come to their senses if they lose money. (Most probably they will not though).

The good thing is that the young director did a good job and shows promise.
 

Comte De St. Germain

Crow
Gold Member
TigerMandingo said:
^ That's what gets pussies wet? Those fugly overpriced moon boots with the tacky swoosh symbol all the way across?

I don't know anyone of substance who wears that kind of shit.
I also don't know anyone period who wears third rate Italian sportswear. They should just stick to suits and sports cars.
 

Saccade

Sparrow
RE: Adidas Too Busy Virtue-Signalling

TigerMandingo said:
Style-wise adidas sucks balls, so does Nike and Puma.

Wear Kappa, Fila or Diadora. Italian brands ftw
If done right, all those brands that you said suck can be easily pulled off. Especially for shoes.

I have a pair of these:


And they're great casual shoes that can be paired with many things. Nike and Puma have a lot of stuff like that. All three of those companies also have plenty of nice workout clothing.

Now I certainly can't argue with you if there's a guy walking around like this:
 
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