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<blockquote data-quote="Wahawahwah" data-source="post: 1052030" data-attributes="member: 5704">I really liked the advert ; Also a lot of these big sports brands go in for &quot;aspirational&quot; marketing - the advert is a good example of aspirational material since it shows how an old man breaks free of his shackles and goes on to do what he loves.. and therefore is very relevant to the young demographic even though it features old people. That being said, we have no idea how many such adverts Adidas gets sent by people, and whether they even have dedicated personnel to look at such submissions. Just because an advert is good doesn't mean that an organization is morally/ethically bound to buy it, I don't get why people are hating on Adidas. Sure its a very good ad and has generated decent buzz on social media, but hindsight is always 20/20. Most people in Adidas probably don't even have creative control over big advertising, perhaps the leadership outsources advertising to a third party advertising firm. The kid could've sent it to Nike, or Reebok, or UnderArmor or any other relevant competitor as well (I personally think the style and message is more fitting of Nike's adverts). Hopefully the guy is able to parlay all of this attention into a successful career, but shaming an organization for certain business decisions, while understandable on his part, is not a sentiment I support.</blockquote>

[QUOTE="Wahawahwah, post: 1052030, member: 5704"] I really liked the advert ; Also a lot of these big sports brands go in for "aspirational" marketing - the advert is a good example of aspirational material since it shows how an old man breaks free of his shackles and goes on to do what he loves.. and therefore is very relevant to the young demographic even though it features old people. That being said, we have no idea how many such adverts Adidas gets sent by people, and whether they even have dedicated personnel to look at such submissions. Just because an advert is good doesn't mean that an organization is morally/ethically bound to buy it, I don't get why people are hating on Adidas. Sure its a very good ad and has generated decent buzz on social media, but hindsight is always 20/20. Most people in Adidas probably don't even have creative control over big advertising, perhaps the leadership outsources advertising to a third party advertising firm. The kid could've sent it to Nike, or Reebok, or UnderArmor or any other relevant competitor as well (I personally think the style and message is more fitting of Nike's adverts). Hopefully the guy is able to parlay all of this attention into a successful career, but shaming an organization for certain business decisions, while understandable on his part, is not a sentiment I support. [/QUOTE]

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