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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
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<blockquote data-quote="Goldin Boy" data-source="post: 1052033" data-attributes="member: 2739"><p><strong>RE: Adidas Cares About Sales Not Feel-Good Ads</strong></p><p></p><p>Let's address these points: </p><p></p><p></p><p></p><p><em><strong> Yes that's correct it's a shitty ad. Don't confuse popularity with profitability.</strong></em></p><p><em><strong></strong></em></p><p><em><strong>Adidas wants ads that sell. What's the point of people talking about it if the target demo is not going into the store and buying?</strong></em></p><p><em><strong></strong></em></p><p><em><strong>Coroporation exist to make money, not start conversations.</strong></em></p><p></p><p></p><p></p><p><em><strong> I do know what it means. I've been writing direct response copy since 2013. Beyond Borders has some good info about it in the Lifestyle subforum. </strong></em></p><p><em><strong></strong></em></p><p><em><strong>I've heard of armchair pua's but this is the first time I've seen an armchair marketer. Have you ever written a USP in your life? </strong></em></p><p><em><strong></strong></em></p><p><em><strong>Not every product is for everybody. If the shoes are for young people, they should've communicated that some way in the video. That's where it fails. </strong></em></p><p></p><p></p><p></p><p><strong><em> Yes, that's correct. </em></strong></p><p><strong><em></em></strong></p><p><strong><em>How many of those millions of YouTube views translate into pairs of shoes sold? </em></strong></p><p><strong><em></em></strong></p><p><strong><em>How do you quantify re-tweets as revenue? That's what Adidas' shareholders care about (the thing that you don't seem understand). The company can't translate this video's viral status into sales and/or tangible proof that it's existence has a positive influence on units sold. </em></strong></p><p><strong><em></em></strong></p><p><strong><em>There's no virtue-signaling, it's all in your head. If Adidas were, they would issued a statement saying they rejected the ad but they didn't: We only know it was rejected because the video uploader said so. </em></strong></p><p></p><p></p><p></p><p></p><p><strong><em> 5 million? So what? Britney Spears has sold about 100 million albums of cookie-cutter, vacuous pop songs. Does that sheer volume of records sold, that she didn't write, produce or arrange, make her a good musician? </em></strong></p><p><strong><em></em></strong></p><p><strong><em>Again, <u>popularity doesn't equal profitability</u>. What is the benefit to owning Adidas shoes for a young person based on this video? It was mostly seen by young people. Who said: "It's a good video" and then they watched 2 hours of cat videos without buying anything. </em></strong></p><p><strong><em></em></strong></p><p><strong><em>There are none. It's a video about an old man recapturing his glory. Good story, shitty ad with a nebulous target market(young Millennials while it only depicts geezers in a geriatric center?).</em></strong></p><p><strong><em></em></strong></p><p><strong><em></em></strong></p><p></p><p></p><p><strong><em> </em></strong></p><p><strong><em></em></strong></p><p><strong><em>You're falling for the psychological phenomenon called "social proof" and you don't even realize it. More people voted for The Cunt aka Hillary than Trump. Do they know something we don't? Hell no!</em></strong></p><p> <strong><em></em></strong></p><p><strong><em>Thousands of millennial were "talking" about Occupy Wallstreet yet they accomplished nothing.</em></strong></p><p><strong><em></em></strong></p><p><strong><em>Re-tweeting, fb liking and commenting are low-commitment activities that don't translate into your going into a store or logging onto the Adidas site and making a purchase. Adidas gets that. You don't. </em></strong></p><p><strong><em></em></strong></p><p><strong><em>I don't see the world through this "everyone is either alt-right or SJW" dichotomy as you seem to. </em></strong></p><p><strong><em></em></strong></p><p><strong><em>The only color Adidas sees is green. There isn't any agenda/conspiracy behind this rejection. The director has talent but this should've been a short film, not an ad.</em></strong></p></blockquote><p>[/QUOTE]</p>
[QUOTE="Goldin Boy, post: 1052033, member: 2739"] [b]RE: Adidas Cares About Sales Not Feel-Good Ads[/b] Let's address these points: [i][b] Yes that's correct it's a shitty ad. Don't confuse popularity with profitability. Adidas wants ads that sell. What's the point of people talking about it if the target demo is not going into the store and buying? Coroporation exist to make money, not start conversations.[/b][/i] [i][b] I do know what it means. I've been writing direct response copy since 2013. Beyond Borders has some good info about it in the Lifestyle subforum. I've heard of armchair pua's but this is the first time I've seen an armchair marketer. Have you ever written a USP in your life? Not every product is for everybody. If the shoes are for young people, they should've communicated that some way in the video. That's where it fails. [/b][/i] [b][i] Yes, that's correct. How many of those millions of YouTube views translate into pairs of shoes sold? How do you quantify re-tweets as revenue? That's what Adidas' shareholders care about (the thing that you don't seem understand). The company can't translate this video's viral status into sales and/or tangible proof that it's existence has a positive influence on units sold. There's no virtue-signaling, it's all in your head. If Adidas were, they would issued a statement saying they rejected the ad but they didn't: We only know it was rejected because the video uploader said so. [/i][/b][i][/i] [b][i] 5 million? So what? Britney Spears has sold about 100 million albums of cookie-cutter, vacuous pop songs. Does that sheer volume of records sold, that she didn't write, produce or arrange, make her a good musician? Again, [u]popularity doesn't equal profitability[/u]. What is the benefit to owning Adidas shoes for a young person based on this video? It was mostly seen by young people. Who said: "It's a good video" and then they watched 2 hours of cat videos without buying anything. There are none. It's a video about an old man recapturing his glory. Good story, shitty ad with a nebulous target market(young Millennials while it only depicts geezers in a geriatric center?). [/i][/b][i][/i] [b][i] You're falling for the psychological phenomenon called "social proof" and you don't even realize it. More people voted for The Cunt aka Hillary than Trump. Do they know something we don't? Hell no! Thousands of millennial were "talking" about Occupy Wallstreet yet they accomplished nothing. Re-tweeting, fb liking and commenting are low-commitment activities that don't translate into your going into a store or logging onto the Adidas site and making a purchase. Adidas gets that. You don't. I don't see the world through this "everyone is either alt-right or SJW" dichotomy as you seem to. The only color Adidas sees is green. There isn't any agenda/conspiracy behind this rejection. The director has talent but this should've been a short film, not an ad.[/i][/b][i][/i] [/quote] [/QUOTE]
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