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<blockquote data-quote="david.garrett84" data-source="post: 1052034" data-attributes="member: 8949">Right, and you've concluded it's a shitty ad how? In the last two days you've done what with what figures?I'm talking shitty in terms of what you think it would not deliver for Adidas.And again, it's a marked improvement on the other crap they have put out re SJW issues.As for this ad, it has started a conversation. And conversations are the very essence of viral marketing.Yes, I have written USPs. And yes I did study marketing as part of my psychology degree. For those others reading this, writing a USP is not a sophisticated task at all. Writing a truly good USP is.You asked the question about me writing USPs, so I answered, but the whole &quot;what are your credentials?&quot; trope is not necessary. Convince me and others with the quality of your argument, not claims you make about your qualifications or work experience.Considering the huge number of young people discussing this (yes, discussing an ad about old people), it will translate into pairs of shoes sold. It is a question of how many.Adidas has already made money from this, as they haven't had to sacrifice a single penny on advertising and millions of people are talking about the company.I said the virtue-signalling was about the LGBT and Indian mascot bullshit.</blockquote>

[QUOTE="david.garrett84, post: 1052034, member: 8949"] Right, and you've concluded it's a shitty ad how? In the last two days you've done what with what figures? I'm talking shitty in terms of what you think it would not deliver for Adidas. And again, it's a marked improvement on the other crap they have put out re SJW issues. As for this ad, it has started a conversation. And conversations are the very essence of viral marketing. Yes, I have written USPs. And yes I did study marketing as part of my psychology degree. For those others reading this, writing a USP is not a sophisticated task at all. Writing a [b][i]truly good[/i][/b] USP is. You asked the question about me writing USPs, so I answered, but the whole "what are your credentials?" trope is not necessary. Convince me and others with the quality of your argument, not claims you make about your qualifications or work experience. Considering the huge number of young people discussing this (yes, discussing an ad about old people), it will translate into pairs of shoes sold. It is a question of how many. Adidas has already made money from this, as they haven't had to sacrifice a single penny on advertising and millions of people are talking about the company. I said the virtue-signalling was about the LGBT and Indian mascot bullshit. [/QUOTE]

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