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Adidas Too Busy Virtue-Signalling About SJW Issues To Notice One Of The Best Ads Ever
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<blockquote data-quote="david.garrett84" data-source="post: 1052036" data-attributes="member: 8949"><p><em><strong>From a marketing perspective, it actually does make her a good musician.</strong></em> She and her team have marketed the "Britney Spears" brand extraordinarily well.</p><p></p><p>I find her music appalling personally, yet the marketing surrounding her has been spot on.</p><p></p><p></p><p></p><p>If anything, the ad is a melodramatic (not to be confused with ineffective) take on millennial ideas like YOLO and "strive for something bigger".</p><p></p><p>Market segmentation and targeting involves demographics AND things like psychological profiles, which dovetail with demographics but are not wholly subsumed by them.</p><p></p><p>You are clearly put off by the presence of old people in the video. That's fine, but I don't understand your refusal to concede that an ad ostensibly featuring old people could have even greater appeal for youth.</p><p></p><p>So? Watching an ad is technically low-commitment. As I said, the intention of the filmmaker was viral marketing.</p><p></p><p>You're willing to dismiss this ad because it does not tick some boxes you find necessary and all the while millions of people are talking about it and the company it was meant for. <strong><em>That's a much better basis for assessing the impact of the ad on sales than "millennials these days will just watch cat videos and won't buy after seeing this".</em></strong></p><p></p><p>You have nothing to base your "nothing will come of this" statement on.</p><p></p><p></p><p></p><p>I think <strong><em>you</em></strong> have fallen for the social proof, specifically the social proof of Adidas.</p><p></p><p>You call it a "shitty" ad. But an ad getting millions of views is a much better indication of a potential positive impact on sales than what you have provided in this thread. <strong><em>You've just called it shitty</em></strong> and regurgitated your gripe that it doesn't conform to your <em><strong>overly sequential marketing steps</strong></em>. Meanwhile, as I keep saying, millions are talking about it and news website after website is talking about Adidas.</p><p></p><p></p><p></p><p>Where did I say this? I actually said the corporations were cucked. Cucks are neither SJW nor alt-right, nor any of the <em><strong>many other</strong></em> competing ideologies out there.</p><p></p><p>What I <strong>did</strong> say was that, contrary to Ivan's "fucking retards" jibe, not everyone criticizing people like Adidas and their marketing/advertising choices is a white nationalist or even on the more vocal race end of the alt-right. Nor are they chasing gender boogeymen. The anti-white male and anti-male bias in advertising has been well documented.</p></blockquote><p></p>
[QUOTE="david.garrett84, post: 1052036, member: 8949"] [i][b]From a marketing perspective, it actually does make her a good musician.[/b][/i] She and her team have marketed the "Britney Spears" brand extraordinarily well. I find her music appalling personally, yet the marketing surrounding her has been spot on. If anything, the ad is a melodramatic (not to be confused with ineffective) take on millennial ideas like YOLO and "strive for something bigger". Market segmentation and targeting involves demographics AND things like psychological profiles, which dovetail with demographics but are not wholly subsumed by them. You are clearly put off by the presence of old people in the video. That's fine, but I don't understand your refusal to concede that an ad ostensibly featuring old people could have even greater appeal for youth. So? Watching an ad is technically low-commitment. As I said, the intention of the filmmaker was viral marketing. You're willing to dismiss this ad because it does not tick some boxes you find necessary and all the while millions of people are talking about it and the company it was meant for. [b][i]That's a much better basis for assessing the impact of the ad on sales than "millennials these days will just watch cat videos and won't buy after seeing this".[/i][/b][i][/i] You have nothing to base your "nothing will come of this" statement on. I think [b][i]you[/i][/b] have fallen for the social proof, specifically the social proof of Adidas. You call it a "shitty" ad. But an ad getting millions of views is a much better indication of a potential positive impact on sales than what you have provided in this thread. [b][i]You've just called it shitty[/i][/b] and regurgitated your gripe that it doesn't conform to your [i][b]overly sequential marketing steps[/b][/i][b][/b]. Meanwhile, as I keep saying, millions are talking about it and news website after website is talking about Adidas. Where did I say this? I actually said the corporations were cucked. Cucks are neither SJW nor alt-right, nor any of the [i][b]many other[/b][/i][b][/b] competing ideologies out there. What I [b]did[/b] say was that, contrary to Ivan's "fucking retards" jibe, not everyone criticizing people like Adidas and their marketing/advertising choices is a white nationalist or even on the more vocal race end of the alt-right. Nor are they chasing gender boogeymen. The anti-white male and anti-male bias in advertising has been well documented. [/QUOTE]
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