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<blockquote data-quote="Easy_C" data-source="post: 1052041" data-attributes="member: 8290">The other aspect of this is that marketers tend to over-analyze the problems that they're faced with or get so boxed into their frameworks/buzzwords that they lose common sense.&nbsp; I once had one of my peers (guy at a top-tier US business school that produces a LOT of CEOs) seriously argue that a sporting goods company needed to ignore it's core customer base(90%+ revenue in that demographic) and take an action that would massively piss them off because &quot;that segment isn't growing!&quot;.In this case the term &quot;target audience&quot; doesn't mean what he thinks it does.&nbsp; It doesn't necessarily refer to a niche segment or demographic.&nbsp; Some products have what you would call &quot;broad based appeal&quot; to where almost every person living can realize benefit from the product.&nbsp; Shoes fall into this category.&nbsp; While certain types of shoes will definitely have their own niche, athletic shoes as a category don't need a specific target niche for the same reason that grocery stores don't need to target a specific niche.&nbsp; Everybody with two cents to rub together needs the product.</blockquote>

[QUOTE="Easy_C, post: 1052041, member: 8290"] The other aspect of this is that marketers tend to over-analyze the problems that they're faced with or get so boxed into their frameworks/buzzwords that they lose common sense. I once had one of my peers (guy at a top-tier US business school that produces a LOT of CEOs) seriously argue that a sporting goods company needed to ignore it's core customer base(90%+ revenue in that demographic) and take an action that would massively piss them off because "that segment isn't growing!". In this case the term "target audience" doesn't mean what he thinks it does. It doesn't necessarily refer to a niche segment or demographic. Some products have what you would call "broad based appeal" to where almost every person living can realize benefit from the product. Shoes fall into this category. While certain types of shoes will definitely have their own niche, athletic shoes as a category don't need a specific target niche for the same reason that grocery stores don't need to target a specific niche. Everybody with two cents to rub together needs the product. [/QUOTE]

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