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<blockquote data-quote="Splord" data-source="post: 1052063" data-attributes="member: 10843">In the 80s Benetton ran an advertisement campaign showing AIDS patients; According to what many say here the company's target audience would be AIDS patients only.It is certainly not so. An ad campaign with minimal or no target audience shows strength (&quot;belief in the product&quot; for the more business minded) and that the company does not care only about money. It communicates &quot;we are so good we don't need to advertise our products directly&quot;.The ad with the old runner is &quot;problematic&quot; in the sjw sense, in that it is not &quot;current-year&quot; enough, it is not about some -phobia, it is about persons of &quot;priviledged&quot; background etc.. Essentially it is not negative (eg. showing some freak) or virtue signalling enough.I personally don't care that the ad doesn't pander Adidas' &quot;target audience&quot;. In fact any ad that doesn't do that will draw my interest more than any that does; it is a good thing if you do not belong to anyone's &quot;target audience&quot;.That ad would be good publicity for Adidas in every sense. (it has a positive message and has currently 8.733.381 views). If they chose &quot;straight&quot; (eg. &quot;this is our shoe, buy it&quot;) or &quot;negative&quot; (eg. &quot;we support drug addict trans freaks&quot;) I won't shed a tear. Hopefully they'll come to their senses if they lose money. (Most probably they will not though).The good thing is that the young director did a good job and shows promise.</blockquote>

[QUOTE="Splord, post: 1052063, member: 10843"] In the 80s Benetton ran an advertisement campaign showing AIDS patients; According to what many say here the company's target audience would be AIDS patients only. It is certainly not so. An ad campaign with minimal or no target audience shows strength ("belief in the product" for the more business minded) and that the company does not care only about money. It communicates "we are so good we don't need to advertise our products directly". The ad with the old runner is "problematic" in the sjw sense, in that it is not "current-year" enough, it is not about some -phobia, it is about persons of "priviledged" background etc.. Essentially it is not negative (eg. showing some freak) or virtue signalling enough. I personally don't care that the ad doesn't pander Adidas' "target audience". In fact any ad that doesn't do that will draw my interest more than any that does; it is a good thing if you do not belong to anyone's "target audience". That ad would be good publicity for Adidas in every sense. (it has a positive message and has currently 8.733.381 views). If they chose "straight" (eg. "this is our shoe, buy it") or "negative" (eg. "we support drug addict trans freaks") I won't shed a tear. Hopefully they'll come to their senses if they lose money. (Most probably they will not though). The good thing is that the young director did a good job and shows promise. [/QUOTE]

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