Based on the first example, i really thought this was going to be parody. They actually cite the convenience of being reminded of your govt mandated vex appointment as a feature of the digital ID.
And im sure i don't need to mention the psychology behind how they're marketing this, clearly to women, using NLP no less, to create imagery of safety, privacy, security, companionship, and letting her feel like she's making her own choices about things. By the end, literally narrating (in a gentle dude's voice) how she is supposed to feel about the ID.
This video is twisted in many ways.