Christian, I had a close friend of mine who had a small business and was approached by a journalist from a big newspaper to make an article on him. Turned out the article sucked, had shock value, was innacurate and was made only to sell the papers.
My friend was extremely angry... then the next morning his phone kept ringing with offers to do business with him. He saw a 40% increase of his sales in one week. Then he wasn't angry anymore.
My friend was extremely angry... then the next morning his phone kept ringing with offers to do business with him. He saw a 40% increase of his sales in one week. Then he wasn't angry anymore.