It seems we are passing from the peak of the age of materialism described in the article. There was a period where most people had a normal abdonimal. Somewhat toned, a bit fat. Then from the 80s the age of physical improvement was promoted. If you go back to the 70s, most of the promoted heart-throbs of the day were as I described in the 2nd sentence. Guys with a normal body, without added fat, but little to no targeted improvement. Go back to the 60s and you will see photos of M Monroe with a bit of a pot-belly.
At the beginning of the 80s most people had normal bodies, then began the arms race of enhancement and sculpting. A small sub-set of people pulled away and became far more physically appealing than the norm. Over decades routines were perfected and methods to crowd source the most appealing form of each body part arose.
At the same time diets became markedly worse, and along with the small caste of the physically enhanced, grew the growing basement of the physically unappealing, via obesity.
For a while enough were distracted by the pleasures, whether they be owning or looking at enhanced bodies. But as the two above mentioned groups grew further apart and increasingly top-heavy with obesity, jealousy took hold. Gluttons wants the worship and attention of the vain, without doing the work. And they are, of course, happy to tear down those they envy.
For decades enhanced bodies have been splashed everywhere. So that they have become normalised as a visual experience, while remaining quite rare. A ripped guy would have been a real novelty and highly desired in the early 80s. Despite being more of an outlier today, the level of desire for such a man has likely plummeted.
As we move from the age of chasing materialism to destroying it, the posters of flat stomachs, and toned bodies are making way for those of the morbidly obese. At least if they were born as or claim to be a woman.
This is how I see every facet of the materialist society going. We have passed a critical mass of people who want to consume the fruits of materialism to a growing mass resenting materialism, because they don't have (enough) access to it.
Incels, femcels, FDS, MGTOW, fat positivity, gender ideology, feminism, the darkening of the red media's pop culture...
This is the same spirit using the same playbook in multiple facets of life. First it was rights for blacks, equal rights for blacks, special favours for blacks, to everything and anything that is wrong with blacks is not their fault and everyone else needs to get out the way of any black that demands it. First it was don't be mean to gays, then give us some rights, give us equal rights, special favours for gays, to promote gay lifestyles and drench children is extreme sexual topics.
For now it's - be nice to obese people...