Roosh said:
Commercial brands in the new right need a high level of stability and predictability to operate, especially after power aims are reached. They are therefore incompatible with a chaotic general movement that can be extreme and agitate for revolution. This is why the brands in the new right don't want things to get too extreme. It makes sense commercially, but the cost is they lose the edgelord respect of being a part of the movement they had catered to. You will then get cycles of disavowals, infighting, and purges.
If you look at how individual commercial brands succeed, they usually establish their own island independent of any movement (e.g. Anthony Robbins), or else they will be constantly at whim of the mob and fleeting trends which is not good for business.
This is why I'm curious to see where Cernovich is going with his whole operation. Prior to the Trump phenomenon his platform was almost entirely lifestyle and self-improvement focused (although he seemed to dip his toe into the political waters with Gamergate). But after sensing an opportunity, he was able to catapult himself into much greater popularity and influence levels through shifting his content toward alt-right politics. You followed a similar trajectory, but your political shift was more gradual and organic (and partially thrust upon you by people who declared themselves your enemy, forcing you to defend yourself).
Cernovich is obviously ambitious and wants to grow his brand (and good for him), but if his shift from lifestyle content to politics is permanent then that means he now has a financial incentive to make his political brand palatable to as many people as possible. And that is understandable, and is not in itself a bad thing (that is essentially the art of politics itself). It does mean, however, that he will, out of necessity, seek to distance himself reflexively from the more controversial figures on the alt-right, regardless of whether or not what those people are saying is true. Basically, Cernovich is positioning himself to be a legitimate new media figure. He doesn't want to be part of the mainstream media establishment, but he wants a similar level of influence, stature and recognition. And he doesn't think that's possible if he is associated with anyone who publicly questions the out-sized influence of Jewish power structures in the West. He senses, correctly, that that issue is still, now - even post-Trump victory and post-2016 mainstreaming of the alt-right - politically radioactive.
The danger is that Cernovich and other influential figures (who have their own financial or personal incentives for discouraging discussion of Jews) will wind up, despite their best intentions, becoming the thought police of the right. And frankly, we don't need that. As an ideology centered on the idea of truth, the alt-right rejects all thought policing as a foundational principle. Just as we refuse to have our thoughts and opinions censored by the left, and we also refuse to be censored by our fellows on the right. If you want to talk tactics and the optics of public relations, that's one thing. But if we wind up in the position of self-censoring and actively censoring others within the movement because we find their message "offensive" or "divisive", then we've officially entered the territory of SJWs and are in deep trouble.
