I've worked as a GDPR consultant and I can tell you that most business don't even notice it, be they small or large. Just write some generalized guidelines, slap a few disclaimers onto your website, and you're good to go.
While it's correct that GDPR does nothing to stop spammers, it does provide a chilling effect against the worst abuses of Big Tech, since all it takes to slap them with a vast fine for their egregious and easily provable offenses is one trigger-happy bureaucrat in just one EU country.
Europe is over-regulated in general, sure, but not every regulation is a crippling burden like some in this thread like to imagine. Americans would sure kill for some regulations to reign in the Big Tech right now, wouldn't they?
That said, GDPR does create some severely hypocritical situations. For example, in the Netherlands, you must obtain consent to send someone a newsletter, and just assuming that they consent isn't enough under GDPR, but at the same time they have insane organ "donation" laws, so the Dutch government can take any dead person's organs and assume that they gave their consent, unless they explicitly banned it beforehand. Talk about double standards.
While it's correct that GDPR does nothing to stop spammers, it does provide a chilling effect against the worst abuses of Big Tech, since all it takes to slap them with a vast fine for their egregious and easily provable offenses is one trigger-happy bureaucrat in just one EU country.
Europe is over-regulated in general, sure, but not every regulation is a crippling burden like some in this thread like to imagine. Americans would sure kill for some regulations to reign in the Big Tech right now, wouldn't they?
That said, GDPR does create some severely hypocritical situations. For example, in the Netherlands, you must obtain consent to send someone a newsletter, and just assuming that they consent isn't enough under GDPR, but at the same time they have insane organ "donation" laws, so the Dutch government can take any dead person's organs and assume that they gave their consent, unless they explicitly banned it beforehand. Talk about double standards.