Facebook Advertising - Ask Me Anything

[CleanSlate]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

 

[This Is Trouble]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

What was the optin rate of those 2.5%?

If you pulled off 25% that would be 137 optins.

For about $20.

Not shabby.

 

[CleanSlate]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

What was the optin rate of those 2.5%?

No opt-ins, unfortunately. Maybe I'm not targeting narrowly enough?

 

[This Is Trouble]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

What was the optin rate of those 2.5%?

No opt-ins, unfortunately. Maybe I'm not targeting narrowly enough?

Was there a reason to optin (ie freebie)?

 

[CleanSlate]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

What was the optin rate of those 2.5%?

No opt-ins, unfortunately. Maybe I'm not targeting narrowly enough?

Was there a reason to optin (ie freebie)?

Yes, of course. Free PDF download that has some helpful tips for my target audience. I prefer to not go into detail on the forum, but we can talk about it offline. You have my contact info, right?

 

[CleanSlate]

^^ Also, here's one clue I've gotten from the FB ads... some guy emailed me saying he found me on Facebook and wanted to send his resume to me.

Not exactly what I was looking for. I feel my targeting is off, but I'm not sure how to fix it.

 

[This Is Trouble]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

What was the optin rate of those 2.5%?

No opt-ins, unfortunately. Maybe I'm not targeting narrowly enough?

Was there a reason to optin (ie freebie)?

Yes, of course. Free PDF download that has some helpful tips for my target audience. I prefer to not go into detail on the forum, but we can talk about it offline. You have my contact info, right?

Yeah, understood of course.

I'll get you on Whatsapp.

 

[Meadowlark]

Using the pixel I can see when they actually visit the site and click on the listen links. It looks like so far though I don't have any visits to the player but they're still charging me. I thought I had set it up so facebook did CPC (paid per click to the player, not the site). I must be confused as to how this thing works.

 

[testos111]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

That's not bad by any means. a CTR of 2.5 is pretty decent but for a free offer ad, it can definitely be more. My current free offer ad runs at 10.25%. Relevancy score depends on some more factors like people hiding your ad, reporting it, etc. But a lot of times I've found the relevance score isn't actually quite relevant itself. Hence I always focus on the CTR cause if people are clicking you're definitely doing something right.

Looks like the problem is in your landing page if you've got no conversions. PM me the screenshot of your ad copy and the link to your lp. Will be able to guide you better.

 

[testos111]

Using the pixel I can see when they actually visit the site and click on the listen links. It looks like so far though I don't have any visits to the player but they're still charging me. I thought I had set it up so facebook did CPC (paid per click to the player, not the site). I must be confused as to how this thing works.

It does not matter what they do once they are on your lp. Facebook's work is only limited up to the step they click on your ad and they'll charge you for it.

 

[Constitution45]

Any advice on how to locate the most clicked on keywords via google and Facebook. Based around your chosen industry of course.

Also any good links on backlinks and how to establish solid ones. I have a site with a blog section, that I am using to facilitate backlinks. Bit at a sticking point now, and I only have a few days to sort this issue out.

 

[CleanSlate]

Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):

- 550 clicks
- 22k impressions
- 2.5% CTR
- A whooping $0.15 cost per click!
- Relevancy score of 2-3

I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?

That's not bad by any means. a CTR of 2.5 is pretty decent but for a free offer ad, it can definitely be more. My current free offer ad runs at 10.25%. Relevancy score depends on some more factors like people hiding your ad, reporting it, etc. But a lot of times I've found the relevance score isn't actually quite relevant itself. Hence I always focus on the CTR cause if people are clicking you're definitely doing something right.

Looks like the problem is in your landing page if you've got no conversions. PM me the screenshot of your ad copy and the link to your lp. Will be able to guide you better.

It was indeed a problem with the landing page. I had This Is Trouble take a look at it and he had useful feedback. So I fixed it up and will give the ad another run and let you know the results.

 

[TooFineAPoint]

Any advice on how to locate the most clicked on keywords via google and Facebook. Based around your chosen industry of course.

The "most clicked on" might not get you the best bang for your buck.

But anyway here is a fantastic monster guide on keyword research:

https://backlinko.com/keyword-research

 

[ballsyamog]

Does anyone know how to incorporate big data into Facebook ads?

 

[CleanSlate]

Tried again with my revised landing page.

20k impressions, 400 clicks, still zero opt-ins. Disappointing.

I still think my targeting is off. I'm still not convinced Facebook Ads is good for B2B, and I need to see results supporting this. So far, mine doesn't.

OP, I'm gonna send you a PM.

 

[CleanSlate]

^ Update.

As a one last ditch effort, I narrowed my targeting as it was WAY too broad. I used job titles, specific interests, and narrowed the demographics, one step at a time, to narrow my audience to only a few thousand, as opposed to a several million. Will let it run a day or so.

It probably will not work. But if it does, it's an object lesson on how to target your FB audiences and I'll post more details on how I did this.

If it doesn't work (more likely scenario), then it only confirms that FB ads are not ideal for B2B, and is more geared towards B2C.

 

[testos111]

^ Update.

As a one last ditch effort, I narrowed my targeting as it was WAY too broad. I used job titles, specific interests, and narrowed the demographics, one step at a time, to narrow my audience to only a few thousand, as opposed to a several million. Will let it run a day or so.

It probably will not work. But if it does, it's an object lesson on how to target your FB audiences and I'll post more details on how I did this.

If it doesn't work (more likely scenario), then it only confirms that FB ads are not ideal for B2B, and is more geared towards B2C.

In my experience, I've always seen the opposite to be true, i.e, if the potential size of the audience is huge (between 50,000-5,00,000), it actually results in a lower CPC.

Whenever I've had lower PA like 1000-5000, I've got a substantially high CPC.

But what you can do is that if you find the CTR on the small audience is good enough but the CPC is high, you can add to your current audience the lookalike of the people who visited your website from that small group and it will straight away give you a larger and more targeted PA with a less CPC.

And yes, just to reiterate the the point related to the discussion we had on pm (for the benefit of others), avoid using Facbeook ads for b2b.

 

[Soothesayer]

How long should the ad text be for a Facebook ad for an ebook compared to one for AMS (which only allow a short sentence or two)? I assumed short ones for non-fiction books but after watching a few tutorial videos, it looks like long form is done by quite a few fiction authors.

Also-- do I need lots of content on my FB page if I'm just driving traffic to my Amazon book page and not to my FB page?

 

[testos111]

How long should the ad text be for a Facebook ad for an ebook compared to one for AMS (which only allow a short sentence or two)? I assumed short ones for non-fiction books but after watching a few tutorial videos, it looks like long form is done by quite a few fiction authors.

Also-- do I need lots of content on my FB page if I'm just driving traffic to my Amazon book page and not to my FB page?

When it comes to headline and text, the only way to get the answer is to do A/B testing. There isn't a one rule fits all scenario. Some ads work better with lot of text, some don't. But the most crucial thing is always to get the headline and image spot on since that is the first thing that is noticed by someone scrolling down on Fb.

No, you don't need any content technically speaking but it's always a good practice to still have some posts on your page before you start advertising to serve as social proof in case someone decides to check your page first before actually clicking on the ad.

 

[CleanSlate]

Another question about FB ads for a completely different business than the one I’ve tried it with before.

For a commission-based sales gig, how would I use FB ads to get people to either email me or message me through FB messenger if they’re interested?

That way, I can track who and how much revenue I brought to my client’s business.