Facebook Advertising - Ask Me Anything

[ballsyamog]

Have you tried a lead ad campaign? You can customize the fields and specify what you want the target to fill out. And then link it with a tool like zapier or leadsync and have that sent to your email.

 

[CleanSlate]

Have you tried a lead ad campaign? You can customize the fields and specify what you want the target to fill out. And then link it with a tool like zapier or leadsync and have that sent to your email.

Yes I'm with you on using Lead Forms and customizing the fields, but I'm a bit lost on how to integrate that with Zapier so I get the emails.

Is this what you're talking about?

https://zapier.com/apps/email/integ.../10147/get-emails-new-facebook-lead-ads-leads

 

[ballsyamog]

Yes that’s what I’m talking about, since Fb is constantly updating things the tutorial below might not be valid anymore

Try this tutorial and let me know if it works for you
Vbd8vFHS92M

If it doesn’t I’ll send you a tutorial on how to use leadsync.... it’s a much easier setup, it’s also free

 

[CleanSlate]

If it doesn’t I’ll send you a tutorial on how to use leadsync.... it’s a much easier setup, it’s also free

Can you PM me? Thanks!

 

[Optimus Princeps]

Thoughts on running fb ads for a supplement company? And what kind of ads would work best, as in would a video testimonial be best, or a generic picture ad advertising a deal like 20% off or free samples etc...

I haven't researched fb ads much but it is definitely an avenue i will look into for my business I recently started. I don't expect you to spoon feed me since im not knowledgeable on the subject, but maybe if you could point me to some good resources that I can read up on that'd be awesome. Thanks!

 

[testos111]

Thoughts on running fb ads for a supplement company? And what kind of ads would work best, as in would a video testimonial be best, or a generic picture ad advertising a deal like 20% off or free samples etc...

I haven't researched fb ads much but it is definitely an avenue i will look into for my business I recently started. I don't expect you to spoon feed me since im not knowledgeable on the subject, but maybe if you could point me to some good resources that I can read up on that'd be awesome. Thanks!

The crucial factor as always is how much traffic you are getting on your website before starting FB ads.

If you already have a decent amount of traffic, then the best thing would be to set up a fb pixel on your website, create an audience of those people visiting the supplement product page and then create an ad with that audience. It's called retargeting. This ensures you are not reaching out to someone cold. These people are already down the funnel so stand a better chance at being converted. The key is to never sell them the product at the same price. The ad should clearly communicate that the product is at a limited time discount to create an urgency to buy.

As for resources, you can use YouTube videos to learn how to set up a pixel and create a re-targeting ad. Though I always suggest that you buy a course off Udemy and learn FB advertising in a structured way. Just message the course creator that for a free/discounted coupon and assure them that you would leave a review for their course. They'll most likely accept the offer. I know because I do the same for my photography course on Udemy. Reviews are everything there.

 

[Atomic]

I have multiple products listed as an affiliate. High virality, m, clickbait style, products. The site pushes social sharing for each product with one click share buttons.

How would you organize a FB ad campaign? Would you advertise for the site as whole, or advertise for individual products?

 

[Optimus Princeps]

Thoughts on running fb ads for a supplement company? And what kind of ads would work best, as in would a video testimonial be best, or a generic picture ad advertising a deal like 20% off or free samples etc...

I haven't researched fb ads much but it is definitely an avenue i will look into for my business I recently started. I don't expect you to spoon feed me since im not knowledgeable on the subject, but maybe if you could point me to some good resources that I can read up on that'd be awesome. Thanks!

The crucial factor as always is how much traffic you are getting on your website before starting FB ads.

If you already have a decent amount of traffic, then the best thing would be to set up a fb pixel on your website, create an audience of those people visiting the supplement product page and then create an ad with that audience. It's called retargeting. This ensures you are not reaching out to someone cold. These people are already down the funnel so stand a better chance at being converted. The key is to never sell them the product at the same price. The ad should clearly communicate that the product is at a limited time discount to create an urgency to buy.

As for resources, you can use YouTube videos to learn how to set up a pixel and create a re-targeting ad. Though I always suggest that you buy a course off Udemy and learn FB advertising in a structured way. Just message the course creator that for a free/discounted coupon and assure them that you would leave a review for their course. They'll most likely accept the offer. I know because I do the same for my photography course on Udemy. Reviews are everything there.

Thanks for your response. My traffic is extremely low so unfortunately that won't be viable but i'll save this response for later on, seems like really good, specific advice for when I get more traffic!

 

[JohnQPublic]

@Testos: I had good results with FB ads a couple of years ago, but then stopped. When I came back they had totally changed their system to make it "easier" but it made it harder to use my old methods that worked.

I was basically running an ad to get people to the Facebook page for a website and then once they were on the page they could click on different wall posts to get different services. Or they could just like the Page while they were on it. Hopefully they did both.

Nowadays FB wants you to run an ad to get clicks to your website or get likes, as far as I can see. I haven't put a lot of time in, but I can't see how to run and ad to get them to land on my Page and then do whatever they want once they're there.

 

[OrthodoxExpatCol]

I don't want to hijack this thread, but I spend over $100,000/month on Facebook ads between my businesses, and my clients.

Any questions just ask.

 

[OrthodoxExpatCol]

Another question about FB ads for a completely different business than the one I’ve tried it with before.

For a commission-based sales gig, how would I use FB ads to get people to either email me or message me through FB messenger if they’re interested?

That way, I can track who and how much revenue I brought to my client’s business.

FB messenger bot.

Or, if you're using a leadpage, use a standard form?

Conversion ad with the conversion lead to lead.

FB Lead ads are shit.

 

[OrthodoxExpatCol]

^ Update.

As a one last ditch effort, I narrowed my targeting as it was WAY too broad. I used job titles, specific interests, and narrowed the demographics, one step at a time, to narrow my audience to only a few thousand, as opposed to a several million. Will let it run a day or so.

It probably will not work. But if it does, it's an object lesson on how to target your FB audiences and I'll post more details on how I did this.

If it doesn't work (more likely scenario), then it only confirms that FB ads are not ideal for B2B, and is more geared towards B2C.

Facebook hates narrow. If you want, you can PM me your niche and I'll help you out.

Facebook wants you to spread a large quantity of seeds, across a vast area of soil.

Right now, what's working for most people is 500k - 2,000,000.

That's optimal for scaling as well.

Unless of course you're targeting local, then obviously you can go below that range.

 

[Atomic]

@WeekendCasanova or @OP

A few posts back I had a question.

I created a simple web site that basically scrapes several RSS feeds / websites / etc, finds new/interesting products/posts/etc, posts them to to the site linking back to the origin. A basic aggregation style website.It will launch in a few days.

Nothing new or fancy, but I built it to get some experience with online marketing (primarily FB). I plan on taking a quick course on udemy and then jumping into some FB marketing. Budget is probably $200 a month in the learning phase.

I'm thinking two strategies:
A. Market the site itself. Creates adds to my_cool_domain_name.com or whatever and same catchy callout. Intent is drive users to the homepage.
B. Market individual products/posts. Create adds linking to my_cool_domain_name.com/some-product-name. Intent is to drive users to a specific product/post detailed information.

What would you recommend: A, B, or Other?

 

[godfather dust]

I'm a music producer, rapper singer working with several artists. If I want to promote various projects, what is the most efficient way time and cash wise?

 

[testos111]

I have multiple products listed as an affiliate. High virality, m, clickbait style, products. The site pushes social sharing for each product with one click share buttons.

How would you organize a FB ad campaign? Would you advertise for the site as whole, or advertise for individual products?

Product specific is the way to go. You can run Carousel ads which are like separate images with a slider where each image can be linked to a specific webpage on your website. Used a lot of by e-commerce companies. It can be selected at the stage when you make the ad creative (last step).

 

[testos111]

@Testos: I had good results with FB ads a couple of years ago, but then stopped. When I came back they had totally changed their system to make it "easier" but it made it harder to use my old methods that worked.

I was basically running an ad to get people to the Facebook page for a website and then once they were on the page they could click on different wall posts to get different services. Or they could just like the Page while they were on it. Hopefully they did both.

Nowadays FB wants you to run an ad to get clicks to your website or get likes, as far as I can see. I haven't put a lot of time in, but I can't see how to run and ad to get them to land on my Page and then do whatever they want once they're there.

That's a strategy to be avoided at all costs. It'll just result in less conversions. In digital marketing, the more the number of steps you require your prospect to take, the lesser the conversions. Getting someone on to the page is one click and then expecting them to click on the wall post is again a very big step. Most of your prospects will never get to that stage. The only ad one should be bothered about in Facebook is which involves one click, like traffic ads where a click means they are looking at the product you are trying to sell. For the wall post, it'll be better to use boost post ad for that post. Golden rule of Fb or any advertising - ONLY ONE CLICK!

 

[testos111]

I'm a music producer, rapper singer working with several artists. If I want to promote various projects, what is the most efficient way time and cash wise?

Use the brand awareness ad. Facebook will show your ad to people who are not likely to click (no conversions) but they are used at the top of the funnel stage to generate awareness at a very low cost. Big brads like NIke and Adidas use it when they are coming up with a new shoe/product where awareness is more important than conversions.

 

[testos111]

^ Update.

As a one last ditch effort, I narrowed my targeting as it was WAY too broad. I used job titles, specific interests, and narrowed the demographics, one step at a time, to narrow my audience to only a few thousand, as opposed to a several million. Will let it run a day or so.

It probably will not work. But if it does, it's an object lesson on how to target your FB audiences and I'll post more details on how I did this.

If it doesn't work (more likely scenario), then it only confirms that FB ads are not ideal for B2B, and is more geared towards B2C.

Facebook hates narrow. If you want, you can PM me your niche and I'll help you out.

Facebook wants you to spread a large quantity of seeds, across a vast area of soil.

Right now, what's working for most people is 500k - 2,000,000.

That's optimal for scaling as well.

Unless of course you're targeting local, then obviously you can go below that range.

That's a great point and something I mentioned in the beginning in this thread. Never go narrow. Broad is better for both conversions and lower CPC. Most people believe in the opposite and a lot of FB gurus even advocate that. Never worked for me. 50k to 500k almost always worked for me.

 

[JohnQPublic]

@Testos: I had good results with FB ads a couple of years ago, but then stopped. When I came back they had totally changed their system to make it "easier" but it made it harder to use my old methods that worked.

I was basically running an ad to get people to the Facebook page for a website and then once they were on the page they could click on different wall posts to get different services. Or they could just like the Page while they were on it. Hopefully they did both.

Nowadays FB wants you to run an ad to get clicks to your website or get likes, as far as I can see. I haven't put a lot of time in, but I can't see how to run and ad to get them to land on my Page and then do whatever they want once they're there.

That's a strategy to be avoided at all costs. It'll just result in less conversions. In digital marketing, the more the number of steps you require your prospect to take, the lesser the conversions. Getting someone on to the page is one click and then expecting them to click on the wall post is again a very big step. Most of your prospects will never get to that stage. The only ad one should be bothered about in Facebook is which involves one click, like traffic ads where a click means they are looking at the product you are trying to sell. For the wall post, it'll be better to use boost post ad for that post. Golden rule of Fb or any advertising - ONLY ONE CLICK!

When I first started FB ads I tested direct clicks vs this strategy and this worked more than 2x better. I have a high engagement product so people want to get as much info as possible before buying. It's not a spontaneous purchase type thing. This strategy gets me over 400% ROI. Now that I write this I am thinking that you may be right because when we first started there was more info on the FB page than on the website. But now the website is much better. So i will revisit the testing.

I have been using the boost posts recently. It works, but not as well as my old strategy which doesn't appear to be possible anymore. The idea behind what I do is that since FB marketing is social, it's also important to get a big mass of followers so your post can go viral. But I guess you're saying that the organic effect from ads is going to be less and less effective.

 

[godfather dust]

I'm a music producer, rapper singer working with several artists. If I want to promote various projects, what is the most efficient way time and cash wise?

Use the brand awareness ad. Facebook will show your ad to people who are not likely to click (no conversions) but they are used at the top of the funnel stage to generate awareness at a very low cost. Big brads like NIke and Adidas use it when they are coming up with a new shoe/product where awareness is more important than conversions.

This may be too specific, but:

We have a connection where we can run a 250 capacity event for under $400 and control the door.
In a city of 80,000, how long and how much money should we spend (along with free music and YouTube) to have a chance at a moderately successful event? (I'd be happy if 50 people showed up to get some word of mouth going. I would expect to eat the fee a few times with free events.)