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Facebook Advertising - Ask Me Anything
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<blockquote data-quote="CleanSlate" data-source="post: 1168888" data-attributes="member: 183"><p>Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded):</p><p></p><p>- 550 clicks</p><p>- 22k impressions</p><p>- 2.5% CTR</p><p>- A whooping $0.15 cost per click! </p><p>- Relevancy score of 2-3</p><p></p><p>I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean?</p></blockquote><p></p>
[QUOTE="CleanSlate, post: 1168888, member: 183"] Ok I ran my ad for a few days... my second attempt at FB advertising. Here are the metrics (rounded): - 550 clicks - 22k impressions - 2.5% CTR - A whooping $0.15 cost per click! - Relevancy score of 2-3 I'm getting a lot of impressions, so I know I'm doing something right. But is the CTR too low, or right about average? And what does the relevancy score really mean? [/QUOTE]
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