Reply to thread

Message: <blockquote data-quote="testos111" data-source="post: 1168904" data-attributes="member: 6200">In my experience, I've always seen the opposite to be true, i.e, if the potential size of the audience is huge (between 50,000-5,00,000), it actually results in a lower CPC.Whenever I've had lower PA like 1000-5000, I've got a substantially high CPC.But what you can do is that if you find the CTR on the small audience is good enough but the CPC is high, you can add to your current audience the lookalike of the people who visited your website from that small group and it will straight away give you a larger and more targeted PA with a less CPC.And yes, just to reiterate the the point related to the discussion we had on pm (for the benefit of others), avoid using Facbeook ads for b2b.</blockquote>