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<blockquote data-quote="testos111" data-source="post: 1168913" data-attributes="member: 6200">The crucial factor as always is how much traffic you are getting on your website before starting FB ads. If you already have a decent amount of traffic, then the best thing would be to set up a fb pixel on your website, create an audience of those people visiting the supplement product page and then create an ad with that audience. It's called retargeting. This ensures you are not reaching out to someone cold. These people are already down the funnel so stand a better chance at being converted. The key is to never sell them the product at the same price. The ad should clearly communicate that the product is at a limited time discount to create an urgency to buy.As for resources, you can use YouTube videos to learn how to set up a pixel and create a re-targeting ad. Though I always suggest that you buy a course off Udemy and learn FB advertising in a structured way. Just message the course creator that for a free/discounted coupon and assure them that you would leave a review for their course. They'll most likely accept the offer. I know because I do the same for my photography course on Udemy. Reviews are everything there.</blockquote>

[QUOTE="testos111, post: 1168913, member: 6200"] The crucial factor as always is how much traffic you are getting on your website before starting FB ads. If you already have a decent amount of traffic, then the best thing would be to set up a fb pixel on your website, create an audience of those people visiting the supplement product page and then create an ad with that audience. It's called retargeting. This ensures you are not reaching out to someone cold. These people are already down the funnel so stand a better chance at being converted. The key is to never sell them the product at the same price. The ad should clearly communicate that the product is at a limited time discount to create an urgency to buy. As for resources, you can use YouTube videos to learn how to set up a pixel and create a re-targeting ad. Though I always suggest that you buy a course off Udemy and learn FB advertising in a structured way. Just message the course creator that for a free/discounted coupon and assure them that you would leave a review for their course. They'll most likely accept the offer. I know because I do the same for my photography course on Udemy. Reviews are everything there. [/QUOTE]

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