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<blockquote data-quote="JohnQPublic" data-source="post: 1168926" data-attributes="member: 5309">When I first started FB ads I tested direct clicks vs this strategy and this worked more than 2x better. I have a high engagement product so people want to get as much info as possible before buying. It's not a spontaneous purchase type thing. This strategy gets me over 400% ROI. Now that I write this I am thinking that you may be right because when we first started there was more info on the FB page than on the website. But now the website is much better. So i will revisit the testing. I have been using the boost posts recently. It works, but not as well as my old strategy which doesn't appear to be possible anymore. The idea behind what I do is that since FB marketing is social, it's also important to get a big mass of followers so your post can go viral. But I guess you're saying that the organic effect from ads is going to be less and less effective.</blockquote>

[QUOTE="JohnQPublic, post: 1168926, member: 5309"] When I first started FB ads I tested direct clicks vs this strategy and this worked more than 2x better. I have a high engagement product so people want to get as much info as possible before buying. It's not a spontaneous purchase type thing. This strategy gets me over 400% ROI. Now that I write this I am thinking that you may be right because when we first started there was more info on the FB page than on the website. But now the website is much better. So i will revisit the testing. I have been using the boost posts recently. It works, but not as well as my old strategy which doesn't appear to be possible anymore. The idea behind what I do is that since FB marketing is social, it's also important to get a big mass of followers so your post can go viral. But I guess you're saying that the organic effect from ads is going to be less and less effective. [/QUOTE]

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