Exactly, if they don't feel pain there's no benefit for people to change their views. It's the basic principle of "what's in it for me". But this is an important thing to realize when engaging with normies in these matters for I think we've all tried to "convince" people and were met with heavy resistance if not counter attack. They're just protecting their worldview and therefore the status quo.Most people prefer the experience mediated by pain. Pain is the best teacher for most people.
Only when the pain of reality becomes greater than the pain of a collapsing worldview does the learning process take place. Learning through pain works.