Killface, you are dropping some serious knowledge right now.
I was thinking about this whole thing earlier today, and if you really think about it, this is the oldest hustle in the book.
Pretty much every average big name item you can think of follows this business model (buy blank item from China, put their own spin on the coloring/visual/logo/box, sell it back to the public.) Amazon just simply provides a catalyst for the average guy to get his feet wet.
I was looking at a Revlon hair dryer that my mom just bought. There is nothing particularly crazy about it. Just a plastic Chinese hairdryer with a Revlon logo on it. The box had some nice graphics and a picture of a model with nice hair.
The box and the logos were in fact the only thing that separated it from the shitty looking no name "super dryer 2000" hair dryer you would find in, say, the wholesale district of Downtown LA or the local swapmeet.
The coherency and ease of reading of the listing has a lot to do with it as well, I think. Whenever im looking for something on ebay, ill usually find a cheaper Chinese seller, but ill often find that their listing will have so many typos and grammatical errors that I feel more comfortable buying the same item from the guy in Texas and paying a dollar or two more.