L’Oreal Will Remove Words Like ‘Whitening’ from Skin Products


(AP) PARIS – French cosmetics giant L’Oreal said Saturday that it will remove words like “whitening” from its skin care products, a move that comes amid global protests against racism sparked by the death of George Floyd in the United States.
The company said in a statement Saturday that it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”
L’Oreal’s decision follows a similar move by Anglo-Dutch firm Unilever on Thursday. It is among a number of companies that have been the target of criticism in the wake of Floyd’s death following his arrest in Minneapolis.
Earlier this month, L’Oreal tweeted that it “stands in solidarity with the Black community and against injustice of any kind. … Speaking out is worth it.” The post drew a negative reaction from people who see the company’s business model and advertising as focused on white consumers.
English model Munroe Bergdorf notably accused the beauty brand of hypocrisy for having fired her three years ago. Bergdorf was sacked as L’Oreal UK’s first openly transgender model in 2017 for decrying “the racial violence of white people.”

Max Roscoe

Ha ha... If you can't say "whitening, lightening, or fair skinned" how exactly can you market creme that lightens the skin color? This stuff is huge in Asia. Really, what other words could one use?

Can people no longer have a preference for light skin?
Can we have a preference for hair color?
Eye color?
Color of the shirt we are putting on?
White actors are no longer able to voice certain parts (The Simpsons is firing Apu), but if you are black and can memorize the lines, you will be cast in any Shakespeare. That is purely a hateful global apartheid anti-white system.
It's not hard to see this slide into a full prison planet very quickly where we have no autonomy or freedom.

This is getting very tiresome. We are turning the world into an actual Idiocracy style dystopia, where those least qualified are pushed to the top, and the most talented are shunned and hated. This is like South Africa apartheid if it were administered by the Zulu. No, that is too harsh to the Zulu. They were a proud warrior race organized under a patriarchy with full employment, no transexuals, race mixing, gay marriage, or single mothers. Our new masters are the worst society has to offer. A demonic order out of chaos.