birthday cat said:
I guess I need to check my privilege.
What is *the* classic way to manipulate people, regardless of culture? Promise them that you alone have the secret to happiness, virtue signal that you are a good and selfless person, but then demand tribute - monetary / physical labour / sexual attention to share in their happiness.
I don't think you're understanding my point.
As I said, this is the particular strand of Anti-Authoritarian Marxism known as Mental Environmentalism - this is the Adbusters / Corporations are Psychopathic Entities / Culture Jamming crew that emerged in the 90's. This is every hemp-granny-dress-wearing leftist girl I banged during the late 90's, rolling a joint on the cover of No Logo beside her bed.
The key clue here is both his contempt for consumerism and government control whilst engaging in the branding process to sell his belief system and products. He doesn't practice what he preaches - standard Marxism - and partakes in the consumer dance - standard Mental Environmentalism. He does this by telling himself he's above it, and is only using the system to 'make a difference'.
Whilst the Frankfurt School floated the idea of Advanced Capitalism in the 30's, a strand of Anti-Authoritarian Marxists in the 50's - the Situationist International - were the first adopt Advanced Capitalism as the root of all societal unhappiness. They differed from the Frankfurt School's rigidity of belief by believing societal criticism was possible within the media framework itself. They used the tactic of Detournement:
You already know what this is. The original punks took a lot from the Situationists:
This fed through alternative music and third wave feminist culture through 'zines, then transformed into the marketed rebellion of Culture Jamming.
I might be the only one who suspects this, but the Mental Environmentalists are currently making a huge subversive push into Silicon Valley and Tech Culture. They're doing this by using Authoritarian Marxists in the media as Useful Idiots to force corporations to act Ethically, with the intention of making them both less-effective and, therefore, less-profitable, because they'd believe Technology would be stopping people from being their authentic selves.
As this relates to Red Pill teaching: yes, Roosh and Jonathon McIntosh - he and Sarkeesian are M.E.'s pretending to be Marxists - both appear to have the same long term goal: consumerism and technology are bad - true human authenticity is lost - so unplug. The difference is Roosh is advocating Self-Improvement, Direct Political Action and Individualism to strengthen community whilst McIntosh (and Jandai) advocate Self-Negation, Subversive Political Action and Communalism to strengthen community.
Personally, I'd highly-recommend Situationist Tactics and Culture Jamming to propagandise and brand Neomasculinity. Detournement works, even on a guy who is aware of the process. This is why I no longer play video games: McIntosh is a cunning bastard who knew exactly what he was doing. This is why I find it hilarious that Games Companies think he and Sarkeesian are interested in making games better.
