jamaicabound said:What's your guys opinion on adsense? I know its gone downhill, is it still even worth using? I don't have much luck with it but curious if others do. The one other thing that botheres me about adsense is they have not only a strict TOS but also super vague there's really no determining factor of whats family or workplace safe and what will get your account shutdown forever, oftentimes it's very trivial things.
I know alot of you guys have great blogs but probably stuff that would violate adsense TOS if there's any mention of sex or heck you may even get people complaining for anything guy related but just curiuos if you don't go the adsense route whats the best way to go selling your own ebook or prodcut or other pay per action affiliates or ?
Not worth it, you have to compare EPC - earning pr. click. I've very rarely had a click in Adsense over $1, while I have frequent EPCs for affiliate programs at $2 over a long period. The average click in my Adsense account is nothing but 0.3-0.5$.
Then you have the need for a person to click an ad, which is generally not happening very often, a good CTR is 5-10%, while a targeted affiliate link can be much higher.
You also lose your visitor with Adsense, while you can keep them on your site using "_blank" and opening a new tab with a normal link.
Adsense also looks bad, because the strategies to maximize Adsense clicks (basic design of webpage, obtrusive ads in content etc) make the site look unprofessional and cluttered. Any time I see an Adsense block on a blog, I hit the back button, because it's become such an indicator of low quality content.
The only time I would use Adsense was if I had a lot of traffic that was difficult to monetize such as free games, a very popular poll that had gone viral or generally anything 'free' where people are not looking to buy a specific product. And even then, it would be better to just grab the email and send some offers later.
You can get some really cheap clicks from buyer side though and if you use placements you can greatly improve the relevance of the clicks.