I think you may be missing the fad, which may turn into a secular trend, of millennials and possibly younger generations abstaining from alcohol. There are a handful of companies entering this market now and trying to create nonalcoholic mocktails and things like that. Millennials are more health conscious, and this could trend could develop further. Personally, I quit drinking alcohol a year ago as part of the wagon on this forum. I don't really miss it that much when considering the downsides as I approach middle age.white22 said:$54 with a PE of 12 is a gift and with this market sentiment and the coronavirus I believe it will head lower yet. I would love to hear others thoughts especially contradictory to mine.
Drinking piss beer is largely a boomer (and college) phenomenon.