I would feel guilty investing in Coca-Cola due to their awful values. I sold off Disney and Kraft stock due to my reduced tolerance of woke garbage (as well as those companies going very crazy in pushing their woke agenda).
I do have money in ETFs which do have bad companies and I have Chinese stocks (which follow government policies of censorship), so I am not pure. However, it would bother me to buy stocks that are so blatantly hateful of basic decent values. Coke doesn't have to have bad values, it chooses to.
Your favorite brands may not share your values.
dailycaller.com
9. Coca-Cola aired ads in Hungary featuring same-sex couples kissing.
Coca-Cola
ran ads in Hungary of same-sex couples kissing and holding Coke products as part of their “Love is Love” campaign. István Boldog, a Hungarian member of Parliament, called for Hungarians to boycott Coca-Cola until the ads were removed. Tens of thousands of Hungarians signed a petition calling for the removal of the ads. Hungarian Prime Minister Viktor Orban opposes the legalization of same-sex marriage, which is currently legal in Hungary.