Generation X is the smallest of all the generation groups by population.
Both millennials and boomers far outnumber them.
That's because of the introduction of BOTH birth control (the daily pill) AND legalised abortion.
Advertisers and politicians usually skip pandering to generation X because:
-the demographic is too small population wise
-they don't throw away enough money for dumb things
-they don't have enough money because the boomer generation is still holding on to it
-they don't like or respond well to most forms of "drama"
-they grew up alone at home after school and therefore are mostly self sufficient without need for outside help
-they don't like or need spoon feeding
-they were taught NEVER to trust strangers
-they were taught NEVER to open the house door to anyone, especially salesmen
-overall generation x a lot more challenging to manipulate or motivate because of their characteristic apathy and cynicism.
In France generation X is called "Génération Bof" which roughly translates to "Generation Whatever".