It's something that EMJ does, but I see nothing "desperate" or dishonest about it. As far I know, unlike whites from both left and right who pay non-whites to act like there is a wonderful union of minds, to make a one-sided love affair seem mutual (as when the French left subsidizes Islam, or when right-wight intellectual Alain Soral makes Whites pay to join his organization, and pays non-Whites to participate in its demonstrations, so that it looks wonderfully multi-cultural), EMJ has never paid a non-White person or organization to pretend he or she likes him.