kosko said:This thread is very high-quality, I am happy I started from the start with it early on. Thank you to the OP and others who are contributing to the quality of the discussion.
You are welcome
kosko said:This thread is very high-quality, I am happy I started from the start with it early on. Thank you to the OP and others who are contributing to the quality of the discussion.
doc holliday said:Man oh man if I could like the original post a million times I would. I have a traditional brick and mortar business and I'm in my 20th year of operation. It has been one hell of a roller coaster ride without a doubt and I can relate to every single post on this thread. It is without a doubt a daily physical and emotional grind. One day you'll think you're king of the world and the next day you'll think that you're going to lose it all. You have to grind for new business, do all the paperwork, file and pay all of your taxes, pay your vendors, service your debt, make sure that you have the necessary insurance for you business, make sure money is being collected and your cash is flowing to take care of all of the aforementioned things. Oh and on top of all of that you have to then perform the service that makes you the money to take care of all of that other bs and hopefully once you've paid out all of that, you have enough money to live on.
As I enter my 5th decade of life, I really wonder how much longer I want to keep going with my business. I still have some obligations to take care of for a few more years but once those are done, I really have some serious decisions to make. 20+ years is a long time to keep a small business going and it doesn't ever seem to get easier. The amount of sacrifices I made to this business while at the same time raising a family is astounding when I think back on it. I'm often amazed I lasted this long and managed to do everything I've done. That's not even mentioning surviving a divorce too, somehow managing to hold on to my business. The amount of personal sacrifice it takes to be successful in business can never be understated. Even now I should be working harder than I do and I work a lot to run this business. This is a thread every young aspiring entrepreneur should read.
GT777733 said:doc holliday said:Man oh man if I could like the original post a million times I would. I have a traditional brick and mortar business and I'm in my 20th year of operation. It has been one hell of a roller coaster ride without a doubt and I can relate to every single post on this thread. It is without a doubt a daily physical and emotional grind. One day you'll think you're king of the world and the next day you'll think that you're going to lose it all. You have to grind for new business, do all the paperwork, file and pay all of your taxes, pay your vendors, service your debt, make sure that you have the necessary insurance for you business, make sure money is being collected and your cash is flowing to take care of all of the aforementioned things. Oh and on top of all of that you have to then perform the service that makes you the money to take care of all of that other bs and hopefully once you've paid out all of that, you have enough money to live on.
As I enter my 5th decade of life, I really wonder how much longer I want to keep going with my business. I still have some obligations to take care of for a few more years but once those are done, I really have some serious decisions to make. 20+ years is a long time to keep a small business going and it doesn't ever seem to get easier. The amount of sacrifices I made to this business while at the same time raising a family is astounding when I think back on it. I'm often amazed I lasted this long and managed to do everything I've done. That's not even mentioning surviving a divorce too, somehow managing to hold on to my business. The amount of personal sacrifice it takes to be successful in business can never be understated. Even now I should be working harder than I do and I work a lot to run this business. This is a thread every young aspiring entrepreneur should read.
You're a champion in my eyes.
I freely admit to people that if I didn't have the internet in my generation, I'd probably have given up on life in some way, shape or form - or, at the very least I'd never have evolved as a person to the extent I've done now.
I seriously doubt I'd have had the balls to open up a brick and mortar business off the bat like you.
If you're not doing so already, and it's something you're interested in (and you actually have some time at some stage), you might look into finding some avenues to do some mentoring and/or paid teaching/courses at some stage and pass on what you've learnt to these future generations.
I'm sure there's heaps of invaluable lessons and things you've learnt over the years.
Get on YouTube and create your own channel, or piggyback with someone else with a platform who has a business course.
Thanks for sharing your experience!
HustleNomad said:Suits said:The challenge I see, however, is that becoming an expert in a niche is a time-intensive process as is becoming skilled in AM. Theoretically a person can do both, but that might not be practical if you have less than 10 years to play with.
Personally, becoming knowledgeable in a niche has been a full-time endeavor for me for many years and that pursuit was largely incompatible with doing something as demanding as building a AM skillset. Becoming an expert in a niche typically involves working a (boring or routine) day job for many years to understand what the needs and missing solutions are.
You can always hire someone to do your marketing for you, but can you hire someone to invent a product from scratch for you?
I'd like to challenge you on that.
Working a day job is a completely different scenario, and I wholeheartedly disagree that that is the typical way to become an expert. If somebody else is setting your pace and you are taking little if any initiative to grow outside of that, you've got some big internal changes to make in order to have a shot.
With a careful approach, it is possible to rapidly gain moderate to high level proficiency on a subject. I've done it. An argument could be made that I learn quicker than average, but what's more important is that I'm not afraid to take matters into my own hands, fail a bunch, and go deep.
Reading the books by ONLY the top people in that area, calling/driving/flying to meet and network with the most knowledgable people, searching for mentorship. In 6 months or less of daily intensive study and application, you have more knowledge than 95% of people and can talk your way in and out without stumbling. Emphasis on daily and intensive. You just made some bank as an affiliate, you now are in a position to essentially learn something full time because you are under absolutely no monetary pressure.
As an example let's say a family member has had severe gut issues for their whole life, and no doctor could figure it out/just threw drugs at them, but you took matters into your own hands and learned everything there is to know about GAPS protocol, FODMAPs, affects of gluten and wheat on inflammation, alkalinity, antioxidants, probiotics. You've tested everything, and you have a thorough understanding of the processes behind the body's reactions. As a result, within 3-6 months your family member makes a rapid improvement in health, cognitive function, mood.
What you just went through is an extremely valuable learning process (and you can now sleep well knowing you helped your family), where you acquired knowledge that MILLIONS of people would love to have, but don't have the time, desire and/or intelligence to figure out for themselves. All of a sudden you have massive value to provide to the world... but there are also a lot of others to compete with. Luckily for you, 95% of them know very little about how to position themselves correctly. But you've already honed your skills for the past 2-4 years as an affiliate, broken down countless funnels, and you've done some prior research and surveying so that you understand how your market works and what they respond to.
Now let's say that your knowledge isn't 95th+ percentile, and instead it's only 80th percentile. You will likely come across a few customers here and there who will want to be refunded, but so what? They are not the majority! Never underestimate just how clueless the average joe is. Time and time again I get reminded of this and every time I am absolutely astounded.
In order to offer a product or service you do not have to be the best at what you do, but you do have to be more knowledgable than your average customer and you do have to know how to sell. Most people who can pull this off are obsessive by nature, and will have gone deep on SOMETHING at least once. Whether it was potato guns, nutrition, fitness/workouts, skiing, mountain biking, golfing, or Runescape. Maybe not Runescape. The only caveat is that it should be a market who are capable of spending - so avoid anything where teens are the primary audience.
Another approach I've seen work is combining moderate personal knowledge + partnering with an expert. You negotiate an upfront fee or revshare with them (you did learn to negotiate as an affiliate, didn't you?) in return for their knowledge - be it creating content, refining content, interviews, consulting. You know enough about the topic that you know what you don't know, so can ask the right questions to bring the provided value to the next level.
This way you can also piggyback off of their name and their reputation, so you have added social proof (huge) and the potential of an email list blast (huge) straight off the bat.
You are correct that the average person could have trouble... but frankly I think that for anybody smart enough to find and contribute value on this forum, it can be pulled off in under 5 years from scratch provided the correct path is laid out; but you do need to commit 120%. The more you are committed and the less time you waste, the more likely it is that you can learn/earn in marketing within 2-3 years. Then all of a sudden it's 2-3 years AM + niche research + 6 months learning + testing and creating the product. Yes it's true that affiliate marketing you are building somebody else's business and not an asset. But you also make BANK while learning an invaluable skillset.
That does however mean putting pickup on the back burner, purely because it is a timesuck and destroys your focus. I've been in LTRs for about half of my business journey so far (with a bit of hedonistic travelling here and there), but I'm fine with paying that "price" to get myself set up for life.
Compare a multiple 7 figure upside likely within 3-5 years, to working a desk job... or living in Chiang Mai writing blogs and selling dropshipped crap.
For most there are many psychological barriers at play here - fear of failure, imposter syndrome, deeply ingrained limiting beliefs; even if you've conquered these in game, it doesn't necessarily carry through to business. All perfectly normal. Push through and get hustling brothers.
doc holliday said:GT777733 said:doc holliday said:Man oh man if I could like the original post a million times I would. I have a traditional brick and mortar business and I'm in my 20th year of operation. It has been one hell of a roller coaster ride without a doubt and I can relate to every single post on this thread. It is without a doubt a daily physical and emotional grind. One day you'll think you're king of the world and the next day you'll think that you're going to lose it all. You have to grind for new business, do all the paperwork, file and pay all of your taxes, pay your vendors, service your debt, make sure that you have the necessary insurance for you business, make sure money is being collected and your cash is flowing to take care of all of the aforementioned things. Oh and on top of all of that you have to then perform the service that makes you the money to take care of all of that other bs and hopefully once you've paid out all of that, you have enough money to live on.
As I enter my 5th decade of life, I really wonder how much longer I want to keep going with my business. I still have some obligations to take care of for a few more years but once those are done, I really have some serious decisions to make. 20+ years is a long time to keep a small business going and it doesn't ever seem to get easier. The amount of sacrifices I made to this business while at the same time raising a family is astounding when I think back on it. I'm often amazed I lasted this long and managed to do everything I've done. That's not even mentioning surviving a divorce too, somehow managing to hold on to my business. The amount of personal sacrifice it takes to be successful in business can never be understated. Even now I should be working harder than I do and I work a lot to run this business. This is a thread every young aspiring entrepreneur should read.
You're a champion in my eyes.
I freely admit to people that if I didn't have the internet in my generation, I'd probably have given up on life in some way, shape or form - or, at the very least I'd never have evolved as a person to the extent I've done now.
I seriously doubt I'd have had the balls to open up a brick and mortar business off the bat like you.
If you're not doing so already, and it's something you're interested in (and you actually have some time at some stage), you might look into finding some avenues to do some mentoring and/or paid teaching/courses at some stage and pass on what you've learnt to these future generations.
I'm sure there's heaps of invaluable lessons and things you've learnt over the years.
Get on YouTube and create your own channel, or piggyback with someone else with a platform who has a business course.
Thanks for sharing your experience!
I think you guys who make money online are the smart ones. Traditional bricks and mortar businesses are so hard to run these days with the amount of overhead, liability, employees, taxes and other headaches. I have very much thought about teaching once I get my last kid's college taken care of. The You Tube idea is a good one but I'd more likely piggyback with someone who knows the ins and outs of that business. Thanks for starting this thread GT.
Veloce said:Great thread. It's always been a fantasy of mine to start an online business and this thread makes me glad I didn't.
There's a case to be made for being a midlevel or upper level manager in a corporation. My job is more of a 9-7 at this point...but that's only if people above or below me know where I am. I have regular meetings where, if I went missing for 3 hours to eat a giant porterhouse steak with a couple martinis and polish off a rail off a strippers ass, nobody would be the wiser. I just have to make it to the meeting and sound smarter than the people around me, something that's not very difficult. This month I net well over 10k. I have zero stress about the company I work for or my job security, and I'm on a pretty good path to eject from my life as I know it by the time I'm 40 or 41 if I choose to do so and never turn back, or I can stay on and make ridiculously more cash. In the meantime it's a good cushy life with paid vacation and not really anyone above me to answer to, if anything I answer more to the 60 employees below me and the thousands of customers that fuel a $15 mil operation. By no means am I bragging, there's a lot of people out there and on this forum making far more than me, but I've gotten things to where it's *almost* easy money. The points above about delegating workload and training your underlings are absolute gold.
In Vegas, there's tons of people like me. Chefs, managers, casino managers, bean counters, financial controllers, VPs, beverage managers, etc...people of middling intelligence that just know how to play the game that are making upwards of $250k/year plus bonus plus partnership plus plus plus. I can only believe that the same thing exists in other major cities. There are a LOT of people that bullshit their way into these positions, and while Vegas is famous for hustlers like that, I know it exists everywhere.
Anyway, just making a case for the 9-5. In any 9-5 there might be an opportunity to work the system, it's just all about learning to recognize opportunity and capitalizing on flaws or cracks. And you get the benefit of learning how to exploit these things while someone else takes the business risk.
nomadbrah said:I think the best position to be in is to be smart and work a trade.
There's a lot of dumbasses in trade, let's be honest, cause everyone in my generation were pushed into academic education.
I was thinking this the other day. If society collapses, what use is online marketing or coding? Not much.
Nope, I'd like to have learned a trade. Then market it using video, social media, websites, SEO.
It's maybe 1 in a 1000 tradies who get the very basics of marketing, branding, customer identification etc. You can really clean up if you know how to market as a tradie.
asdfk said:Turns out putting in all those hours with uncertainty of success does not bode well with my neurotic personality. I fear I’m wasting my time and my youthful vigor on a project that I do not like that much and is just a way to build an asset that churns out dollar bills.
Disco_Volante said:The years of isolation is the tough part that grinds you. Most people think persistence is like 6 months but when you're 3.5 years into a business with little to show for it, it's very difficult to keep trying. You need an extreme desire to be self employed to put up with the pain of that, watching yourself age 4 years chasing a dream.
2 Cool 4 U said:It's not just about making money, you need to learn how to save too. Just incase if you make little profit or you feel like you need to get away and take a break
2 Cool 4 U said:Disco_Volante said:The years of isolation is the tough part that grinds you. Most people think persistence is like 6 months but when you're 3.5 years into a business with little to show for it, it's very difficult to keep trying. You need an extreme desire to be self employed to put up with the pain of that, watching yourself age 4 years chasing a dream.
If you have a traditional job, it takes a huge amount of effort and commitment to wake up every morning to go to work, put up with a boss, and deal with a toxic work environment. It takes a huge amount of desire to put up with that