The rise of Fat People.

[poledaddy]

If the company is weight watchers I think you may have a problem with your customer base changing their thinking re diet. I don't know the company in detail but suspect it's main customer base is middle class and upper middle class women. In this demographic, especially upper middle class, gluten-free and low carb theories are very popular. Whether they're right or wrong is almost irrelevant. They are very popular. Maybe shift to low carb diet plans, rather than simple calorie restricted ones, and try to get a gluten free range of prepared meals and you may see an uptick.

Won't confirm or deny WW, but I will confirm that the customer base is middle/upper middle class white women. The low/carb /gluten thing has been incorporated pretty well into our offerings and marketing.

My theory is that to do a diet like the one we sell, which is perceived as expensive, you have to be pretty damn motivated. You are bombarded with ads and junk food from the media. If you have a social life with other women, most of your friends are going to push bad food on you. You have to be committed. Why be committed when there are fat acceptance stories/messages nearly every day in the media, constantly showing how fabulous you can be as a tacomaster.

I don't know what we can do about that but it should probably be discussed openly at my company as a relevant shift in society and marketplace. We won't be a corporate sponsor of fat shaming week anytime soon (trust me, I spend a million bucks a month on advertising and I'd love to throw some RoK's way!) but perhaps we could combat these forces at a different angle on the appeal to health (yes being fat actually kills you), or somehow cooperating with documentary makers "Fed Up" etc. To try to combat fat acceptance indirectly. But I'm not going to risk my job by even mentioning fat acceptance.

 

[Saweeep]

I've never understood why ww have never moved into the fitness market. All that marketing power and corporate money would just destroy every other group fitness thing going.

 

[nomadicdude]

The American level of fatness is simply unacceptable and sickening. And it just seems to get worse each year. At least places like Mexico are taking strong actions to try to curb fatness and people know it is bad. However, in America feminazis are promoting this fat acceptance culture. The worst is seeing these American tourists abroad and they literally are three times of size of a typical Asian person. They literally are killing themselves eating so much but you cannot call them out on it. It's a demented situation where the food industry controls all.

 

[poledaddy]

The American level of fatness is simply unacceptable and sickening. And it just seems to get worse each year. At least places like Mexico are taking strong actions to try to curb fatness and people know it is bad. However, in America feminazis are promoting this fat acceptance culture. The worst is seeing these American tourists abroad and they literally are three times of size of a typical Asian person. They literally are killing themselves eating so much but you cannot call them out on it. It's a demented situation where the food industry controls all.

It's a lethal triple threat in our society - fat acceptance + food industry marketing + industrial food lobby/gov't handouts for corn,soy,wheat