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Message: <blockquote data-quote="david.garrett84" data-source="post: 1480269" data-attributes="member: 8949">It gets even more basic than that: people fail to use substitutes that work just as well for non-tech purchases (fashion being one of the best illustrations). Instead they continue buying from companies that openly hate them when the faulty choice can be avoided with ease.People should read Roy Baumeister’s academic articles on decision fatigue and willpower and his book with John Tierney, Willpower. People tire of making distinctions and choices very, very quickly. That is obviously not an excuse when so much is at stake in our society. It does, however, demonstrate that, even with our more sophisticated economic environment, we readily revert to conserving mental and physical energies. This is why otherwise informed people insert themselves into the marketplace with continuing shortsightedness, spiting themselves by supporting corporates that insult and undermine them all the time.The pattern repeats around the world. Mostly irreligious Czechs are based by Western standards (their views on migrants should be a semi-model for shameless West European and American fools) yet I see countless rightwing and non-crazed, reasonable folks in this country with new Nike, Adidas and other brand items from top to bottom. In fact, although these brands can be associated with the underclass at times in CZ and Poland, they are more likely to be worn in many cases by the right than the left. Czech leftwing circles tend to be old school Marxist/socialist and far less woke than American and other Western ones, so anti-corporate feeling is stronger here. The woke element IS growing, for sure, but the political, social and especially historical context differs in EE. Nevertheless, people in CZ, who do not approve of the foreign woke madness in the main, frequently do not put two and two together and realize Nike and Co. want the exact same for them in time as the US.Netflix, HBO Max etc are very powerful oligopolies with few substitutes but the shoe and clothing industries are far more open in terms of company choice, even with the massive size of Adidas and Nike et al. Moreover, each major fashion brand has categories that are more or less replicated by competitors, with no major differences - it is a logo and patterning separation. Who could really distinguish many types of shoes if it were not for obvious markers like the Nike swoosh or three stripes of Adidas?The difference on many metrics between various computer and smartphone brands (hate to say it but it is true) is very discernible, so people have much less of an ability to pick and choose here.I do not know how woke Brooks is, for example, but I see enough non-leftists and even non-liberals still buying Nike filth all the time. Why not go with Brooks, folks? Or whichever other company shuts their mouth on woke madness the most? The people who burnt their Nike shoes and apparel were usually attention-seekers or silly and there is nothing wrong with keeping clothing and footwear you already have, but there are plenty of companies that do not pay Kapernick types millions a year to hate on Western history.We should not split hairs but rather focus on honing our decision-making processes. There is no perfect solution in making purchasing choices. If Gillette really loves to hate you, then choose the brand that is not Gillette or learn to shave like your grandfather or great-grandfather. People can easily implement a system, like 10 brands to always avoid, focusing on reusable or sturdier items, or cutting cable television so you learn to live without it. It becomes automatic pretty rapidly and mistakes can be made right with more information (which comes at you all the time).</blockquote>

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