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What really makes a Youtube channel successful?
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<blockquote data-quote="SlickyBoy" data-source="post: 1241440" data-attributes="member: 8508"><p>Good advice in this thread. I'm not a content creator but some things I've noticed:</p><p></p><p>1) There are sites where you can see who's doing well (roughly) by plugging their channel name (can't find them now using my phone - look around, they're out there). If those numbers are even close to accurate, it speaks volumes as to what's popular and what really draws ad dollars. This information doesn't show who's been demonetized or penalized for swearing, etc., just raw views, related stats and potential dollars. </p><p></p><p>2) Content matters, constantly. One or two great videos every couple of months interspersed with mostly boring videos, unrelated content or nothing at all ruins the momentum. People expect a continuous and reliable product. If you don't care about monetization and just want to vlog, well okay, but don't expect many returning viewers. </p><p></p><p>3) Some of the best channels I watch are done by people with prior experience in video production or regular local TV. They get it, in terms of what makes a video watchable. They also have a formula for the videos which cuts down on production and editing time, which can quickly take over your entire day. Because they are more efficient they can produce more and spend less time fiddling around with rework. I notice about three updates a week from each them via email alerts. It keeps me coming back.</p><p></p><p>Ironically, these guys aren't necessarily the best at what they do, but they deliver in the best way, which makes their channels more attractive for returning viewers. Nothing wrecks a video faster than dead air, bad lighting, crappy sound, echoes, or for me, an impossible to listen to voice like Mike Cernovich. </p><p></p><p>4) Of course, you'll need to invest in the right equipment and software - don't take shortcuts by using YouTube editing tools. </p><p></p><p>Hope this helps.</p></blockquote><p></p>
[QUOTE="SlickyBoy, post: 1241440, member: 8508"] Good advice in this thread. I'm not a content creator but some things I've noticed: 1) There are sites where you can see who's doing well (roughly) by plugging their channel name (can't find them now using my phone - look around, they're out there). If those numbers are even close to accurate, it speaks volumes as to what's popular and what really draws ad dollars. This information doesn't show who's been demonetized or penalized for swearing, etc., just raw views, related stats and potential dollars. 2) Content matters, constantly. One or two great videos every couple of months interspersed with mostly boring videos, unrelated content or nothing at all ruins the momentum. People expect a continuous and reliable product. If you don't care about monetization and just want to vlog, well okay, but don't expect many returning viewers. 3) Some of the best channels I watch are done by people with prior experience in video production or regular local TV. They get it, in terms of what makes a video watchable. They also have a formula for the videos which cuts down on production and editing time, which can quickly take over your entire day. Because they are more efficient they can produce more and spend less time fiddling around with rework. I notice about three updates a week from each them via email alerts. It keeps me coming back. Ironically, these guys aren't necessarily the best at what they do, but they deliver in the best way, which makes their channels more attractive for returning viewers. Nothing wrecks a video faster than dead air, bad lighting, crappy sound, echoes, or for me, an impossible to listen to voice like Mike Cernovich. 4) Of course, you'll need to invest in the right equipment and software - don't take shortcuts by using YouTube editing tools. Hope this helps. [/QUOTE]
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