This is a rather belated post, but, I've been meaning to get it out or off my chest. Youtube was once an oasis from the imposed leftist culture, but, that's changed as "they" realized the cord was cut and eyeballs on aggregate were online and not channel surfing. First, we saw massive censorship, which remains to this day and will not subside. Then we saw what we were all trying to escape slime its way back into our transoms; left-wing propaganda. Of all the vectors this propaganda comes through, none are more intruding and downright offensive and confusing than commercial advertisements. I say confusing because at the end of the day an advert is nothing more than a brief attempt to persuade people to purchase a company's goods or services. Why insert politics, which is divisive and, therefore, bound to alienate portions of your addressable market? That's another story. Somewhere along the line adverts went from a classy and, if it can be said, honest or straightforward presentation of their goods politely asking for your patronage to being utterly obnoxious to the point they're intolerable.
Liberty Mutual comes to mind. Who is the diversity hire that conjured up an annoying, fat, unattractive, unfunny, middle-aged man accompanied by an...Emu? Emu as a mascot? Liberty Mutual is a Fortune 100 company with a long storied history and it is represented by an Emu? Mountain One Bank, a regional bank in the Northeast, decided their mascot should be a mountain goat? Their advertisements are unbearable. On top of very poor choices to include an uninspiring and annoying actor plus an equally uninspiring mascot, the content of Liberty Mutual's advertisements is retarded. I'd rather eat glass than have to endure these advertisements and I'm not alone in my reaction.
Again, I come back to the purpose of advertisements, which is to convince people to purchase your stuff. I can feel my skin crawl when advertisements of any kind come on. How is that convincing me or anyone else? Yes, a blue-haired sjw may respond well to such an advert, but, they represent, thankfully, a minority, therefore, this heavily one-sided appeal to only a small percentage of the market is, among other things, inefficient use of capital.
I wonder, Youtube is a subscription model could it be they prefer annoying advertisements as a way to compel people to purchase an advert-free subscription?
Alas, I concede a point, reluctantly, about advertisements. I forget that at the end of the day its fundamental purpose is to evoke a reaction in people and whether this reaction is good or bad, so long as it is imprinted onto our consciousness the job is done. In other words, during our busy schedules when it becomes necessary to purchase, in this case, life insurance, one is faced with a multitude of choices and gimmicks. Where to start? What will likely pop to mind? Liberty Mutual...why not? And that's where you'll start. Objective complete.
You see being annoying and intolerable and being constantly shoved in our faces may, for the moment, evoke strong negative emotions. But it is the strength of this emotion, good or bad, that imprints a reaction, which keeps Liberty Mutual and others, just underneath or immediate thoughts. This effect is what permits the infusion of radical politics into commercials, because, politics evokes a lot of emotion. The formula here is this - the more obnoxious the more of a reaction (equalized) it will evoke, which is good. This distills down to - the more obnoxious the better. However, I remain confused. Because just as a negative emotion can keep a proprietor top of mind, so can positive emotions. This is where I become even more infuriated and distant from not only corporate America but our entire culture. We're a culture orientated towards the low and not the high. Towards the dark and not the light. The evidence; companys' have a choice, they can uplift their addressable markets or they can annoy them. We see their choice. They will pay dearly for this.
Liberty Mutual comes to mind. Who is the diversity hire that conjured up an annoying, fat, unattractive, unfunny, middle-aged man accompanied by an...Emu? Emu as a mascot? Liberty Mutual is a Fortune 100 company with a long storied history and it is represented by an Emu? Mountain One Bank, a regional bank in the Northeast, decided their mascot should be a mountain goat? Their advertisements are unbearable. On top of very poor choices to include an uninspiring and annoying actor plus an equally uninspiring mascot, the content of Liberty Mutual's advertisements is retarded. I'd rather eat glass than have to endure these advertisements and I'm not alone in my reaction.
Again, I come back to the purpose of advertisements, which is to convince people to purchase your stuff. I can feel my skin crawl when advertisements of any kind come on. How is that convincing me or anyone else? Yes, a blue-haired sjw may respond well to such an advert, but, they represent, thankfully, a minority, therefore, this heavily one-sided appeal to only a small percentage of the market is, among other things, inefficient use of capital.
I wonder, Youtube is a subscription model could it be they prefer annoying advertisements as a way to compel people to purchase an advert-free subscription?
Alas, I concede a point, reluctantly, about advertisements. I forget that at the end of the day its fundamental purpose is to evoke a reaction in people and whether this reaction is good or bad, so long as it is imprinted onto our consciousness the job is done. In other words, during our busy schedules when it becomes necessary to purchase, in this case, life insurance, one is faced with a multitude of choices and gimmicks. Where to start? What will likely pop to mind? Liberty Mutual...why not? And that's where you'll start. Objective complete.
You see being annoying and intolerable and being constantly shoved in our faces may, for the moment, evoke strong negative emotions. But it is the strength of this emotion, good or bad, that imprints a reaction, which keeps Liberty Mutual and others, just underneath or immediate thoughts. This effect is what permits the infusion of radical politics into commercials, because, politics evokes a lot of emotion. The formula here is this - the more obnoxious the more of a reaction (equalized) it will evoke, which is good. This distills down to - the more obnoxious the better. However, I remain confused. Because just as a negative emotion can keep a proprietor top of mind, so can positive emotions. This is where I become even more infuriated and distant from not only corporate America but our entire culture. We're a culture orientated towards the low and not the high. Towards the dark and not the light. The evidence; companys' have a choice, they can uplift their addressable markets or they can annoy them. We see their choice. They will pay dearly for this.
